This essay will examine different factors affecting persuasion success as a means to determine why persuasion attempts are often unsuccessful. The first factor examined will be the invocation of fear used in health marketing in an attempt to increase compliance and persuasion success. After this,...
Left-libertarianism is a promising englobement of the values that define liberal egalitarian politics. In this essay I will argue that left-libertarianism does in fact provide a compelling moral foundation for liberal egalitarian politics. Furthermore, throughout the essay I will bring in discussion certain elements that...
It was Robert Merton who first looked at modern tension theory and ambitiously notes that widespread inequalities in the USA create serious barriers to success for many lower-class individuals. This configuration of culture (the culturally prescribed goal of social wealth) and social structure (inequality of...
The chosen area of Marketing Management has a great scope in the current evolving business environment. There has been a great change in the fields of technology and communication. With extensive globalization and technological evolution, the way companies are approaching the consumers with their products...
Psychology is study of the human mind. The mankind has been fascinated with mind, brain, and emotions from the beginning. In 21st century there were many psychological theories which were emerged. Psychological theories are valuable for guiding practice in education, mental health, business and other...
Introduction The Theory of Rasa comes from an ancient Sanskrit text Natyashastra. The author of this text is unknown, but it is attributed to Bharat Muni, an ancient Indian saint. The name ‘Natyashastra’ can be broken into two words, ‘Natya’ which means ‘Act’ and ‘Shastra’...
Abstract Looking for the missing links that have kick started our view of the human family tree. Scientists have dedicated years to researching the beginning of our existence. Jerry A. Coyne proceeds to share with us his thoughts and responses to these irrefutable findings. Why...
A fear or paranoia of pain, vulnerability and death, the feeling that someone is watching you, the feeling that your life is in jeopardy. Aesthetic horror is the same feeling as horror but through what we see. It is similar to horror because it is...
In this article, the principles of operant conditioning and self-determination theories are summarized. After that, a case study of how these two theories can be applied is analyzed, which demonstrates its practicability and usability. Last, I discuss further applications of the principles in aspect of...
This report aims to discuss the effectiveness of the Five Factor model (Big Five) regarding the adaptability of cross-cultural personality in the development of questionnaires. Whilst analysing how the International Personality Item Pool (IPIP) contributes towards the development of the questionnaires within the Inuit Culture....
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