Essay Samples on Marketing Strategy

How Costco Should Improve Its Marketing Strategy

Costco’s marketing strategy is still very conventional. The company does not spend money on advertising campaigns or promotions of its products in newspapers, radio, television, billboards, etc., through this standard the company saves around 2% per year in its operational costs. The use of email,…

Marketing Strategy Implementation in the Wine Industry

Executive Summary Robert Mondavi Corporation (Mondavi), is a large family owned winery and strong player in the premium wine industry with sales of $480M in 2001. Much of Mondavi’s success can be attributed to their geographic focus on California and their deliberate and controlled growth,…

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