This paper will discuss the phenomenon of Mystery Shopping in the field of CUSTOMER-RETAILER EXPERIENCE. By utilizing the writing about Mystery Shopping definitions and confinements of this instrument will be exhibited. Total Solution Group has helped me in conducting this research by providing me time…
In this topic we will seek for a relation between using mystery shoppers technique and effectiveness in the banking sector. Mystery Shoppers are used worldwide by services to evaluate the performance of their front-line employees. An online survey of mystery shoppers compares the reality of…
In Marketing term Mystery Shopping is the exercise of collecting surveys through training field employees so as to calculate customer research and service, operations, merchandising and goods or services quality. After finding out the survey they give back the collected to commission organisation. So lets…
General Description of the Research Method: Case Study Case study method was first defined by Benbasat et al. (1987, p. 370) as “examining a phenomenon in its natural setting, employing multiple methods of data collection to gather information from one or few entities (people, groups…
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