Essay Samples on Customer Service

Essay Examples
Essay Topics

The majority of Business Management and Marketing college students are forced to compose essays dealing with customer service challenges at least once per week, which makes it relatively difficult to come up with fresh topics. If you are looking for inspiration and want to learn how to write about customer service issues, you can check our free customer service essay examples. Learning this way always makes things easier and shows how to start writing and shaping ideas into words. Starting with an introduction and up to the conclusion part with a thesis restatement, these samples have all the necessary elements to help you compose an excellent customer service paper in no time. Just take your time to study each paragraph and check the structure mentioned in your grading rubric requirements.

The Importance of Service: Unlocking the Essence of SERVQUAL Model

Introduction The importance of service quality in the food and beverage industry has been widely recognized in the literature, as demonstrated by Hugh, Bill & Carmel (2007) and Parasuraman (1985). The value of service to the customer is a key aspect of service quality, encompassing...

The Role of Service Culture in Customer Loyalty

Introduction The purpose of this essay is to explain how successful or unsuccessful service culture may contribute to negative and positive encounters. I believe that customer service plays a huge role in customer loyalty. I will be sharing my delightful experience with Changi Airport Group...

Hospitality Work Experience: Skills Development and Effective Communication

Introduction First-year students were given an opportunity to have work experience in the Front of House, Food and Beverage and Housekeeping departments during November and December. Therefore, I chose to take this opportunity to gain experience in all of following departments shown previously. I thought...

Modern-Day Saviour: How the Retail Industry Makes Our Lives Easier

Retail is that the method of selling commodity or services to customers so as to form a profit through multiple distribution channels. Retailers meet the demand identified by a supply chain. The term 'retailer' is usually applied where a service provider fills the tiny orders...

Combination of Success: the Blend of Marketing and Customer Value

Marketing can be broadly defined as the communication channel linking a product or service to the targeted customers. Creation of value for customers is a critical task for marketers. From a customer's perspective, customer value is what they 'get' (benefits) relative to what they have...

Balanced Scorecard and Financial Perspective

Balanced scorecard is a performance measurement tool which identifies the issues and provides a framework to take appropriate actions to improve internal processes of a business and their subsequent external results. It is utilized to quantify and give feedback to companies. Data gathering is vital...

Impact Of Hotel Service Quality On The Customers Interest In Indonesia

Business development in Indonesia is one of the phenomena that a very interesting business to learn of. And globalization in economic aspect makes that increasingly opened the opportunity for foreign entrepreneurs to compete in the net of local consumers. The impact of globalization caused the...

The Comparative Analysis of Krispy Kreme and Dunkin' Donuts Franchises

Essay grade Good

According to Wiersbitzky (2014), “Fresh popcorn is near impossible to resist, second only to fresh doughnuts.” (p.128). There is no doubt that the doughnut industry has made outstanding progress to an extent where doughnuts have become an eminent food around the world most commonly among...

Business Analytics in a Sustainable World in British Airways

Company Description British Airways is a huge international airline, which is based in London’s Heathrow Airport. It is considered to be the largest airline in the United Kingdom in terms of its physical size, number of international flights and the possible destinations. Additionally, British Airways...

Watch Quality Identification Method and Customer Rights

With the advancement of technology, the quality of watches has changed a lot from the past to the present. In theory, a few seconds of error will occur in a few hundred years. What are the methods for quality identification of watches? Nowadays, there are...

The History of Service and Offer Development on Ebay

eBay Inc., which grounded in San Jose, California, is an American multinational e-commerce corporation that facilitates consumer-to-consumer (C2C) and business-to-consumer (B2C) sales through its online website and application software. In the year of 1995, eBay is founded by Pierre Omidyar, where he served as chairman...

The Experience of Dissatisfaction with Southwest Airlines

Summary Southwest Airlines was organized due to the “consumer dissatisfaction with the service of existing carriers” and the increasing need for an air service between the cities; Houston, Dallas-Fort Worth, and San-Antonio. Braniff International Airways and Texas International Airlines were initially considered the biggest competitors,...

The Effectiveness of Performance Evaluation by Mystery Shoppers

In this topic we will seek for a relation between using mystery shoppers technique and effectiveness in the banking sector. Mystery Shoppers are used worldwide by services to evaluate the performance of their front-line employees. An online survey of mystery shoppers compares the reality of...

Pitfalls and Benefits of Using the Mystery Shopping

In Marketing term Mystery Shopping is the exercise of collecting surveys through training field employees so as to calculate customer research and service, operations, merchandising and goods or services quality. After finding out the survey they give back the collected to commission organisation. So lets...

Improving Customer Experience And Performance: A Mystery Shopper Case Study

General Description of the Research Method: Case Study Case study method was first defined by Benbasat et al. (1987, p. 370) as “examining a phenomenon in its natural setting, employing multiple methods of data collection to gather information from one or few entities (people, groups...

Trivago'S Service Marketing Challenges & Recommendations

Three Main Challenges Most Service Products Cannot be Inventoried It provides an online searching, comparing and booking hotel rooms service for customer. The service they provide is intangible in neuter, and due to the nature of the serves it cannot be stored so, booking a...

Main Threat to Ryanair Airlines Business and How the Company Should Manage It

The main threat of Ryanair faces its operation system, the rising cost of fuel and the the growth of the airline industry. Every expense grew of the fuel, increasing activity levels, and cost associated with the growing airline industry all posed a threat to Ryanair....

Factors That Helped Dell Co's Success

Dell’s Overview Michael Dell, in 1984, founded the Dell Computer Corporation. Initially he started it from his dorm room with $1K investment and sooner gained much attention by providing customers a quality product at cheap rates. Additional features then were included a 24 hours customer...

The Pestle Analysis of British Airways Business

Introduction British Airways is one of the largest airlines in the United Kingdom. It is one of the largest in terms of fleet size and also the airlines they have. The main place from where they do their business is London where they participate from...

The Role of a Credit Underwriter

Leading companies make decisions on the issuance of new loans or new lines of credit based on the credit underwriter’s recommendation. Credit underwriters work closely with loan officers to assist them in verifying the adequacy of loan applications. They can also propose revisions to the...

ADA Issue on Gift Card Accessibility for People with Disabilities

It is a little-known fact that, in 1994, Blockbuster video was the first store to display pre-paid gift cards for sale. Unlike VHS rentals, the gift card industry has only grown in popularity. Gift cards from major retailers are at the top of many holiday...

Influence of Grocery Store Image on Customer Preference

Jayanthi and Vennila (2018) conducted a research study on 'Customers’ Preference towards Departmental Stores'. Data for the study have been collected through issuing well-structured questionnaire to 218 customers in Pollachi Taluk by adopting convenience sampling technique. The data is analysed by using Simple Percentage, Weighted...

Account of a Service Experience in the Hotel Industry

I worked in a metropolitan hotel as my second internship. It located in Harbin, which is my hometown. The owner of this hotel is my uncle and he has run almost ten years with an excellent reputation. I did my first internship in a sushi...

A Report On Local Businesses Analysis

I have chosen two local businesses. One of the businesses is Crow’s Nest Golf Club. The other is Little Shop of Soaps. I have chosen these businesses because they are both local. This means I can investigate them. There websites are informative and easy to...

Case Study Analysis On The Maintenance Of The Brand Image

INTRODUCTION The purpose of this case study is to analyze the China Enterprise for the Levendary Café and propose possible solutions to the challenges encountered in maintenance of the brand image, especially with the new management in place. BACKGROUND Howard Leventhal, is the departing CEO...

Analysis Of Business Of Family Mart

Family Mart is a Japanese convenience store franchise chain and it is owned by FamilyMart Co.,Ltd. They are focus in provide convenience services to customers around their life circle. They are promote “Summer Fun & Fresh” promotion start from 18 July to 28 August 2018....

Positive Psychology Perspective For E-Customer Retention

Adding positive value on after-sales services increase customer satisfactionIf retailers understand customers wants and need beforehand they can provide best online experience, (Li and Zhang 2002) which can be gained by evaluating psychological state of consumers who shop online and by observing their behaviour and...

Paid Memberships As A Way Of Revenue Enhancement

Paid memberships is a viable avenue for revenue enhancement. This top line growth method leverages not only the existing customer base but also increases the conversion rate of first time visitors to paying and/or repeat users. Looking at revenue from membership fees to access detailed...

Relationship Between Customer Satisfaction And Revisit Intention

When a customer visits a certain enterprise and holds the desire to visit the mentioned enterprise yet again then that intent of the customer is known as revisit intention (Bach and Eichner, 1999). This is the definition of the variable. Behavioral intention is regularly utilized...

The Role Of Customer Segment Identification In Retail Business

Retail is no exception, entering a new era of predictive commerce. There are many advantages for online retailing when compared to offline in which the flexibility for changing price of the product is more. Online retailers are able to accurately track the customer’s interactions with...

The Role Of Shopper Protection Laws In Our Lives

Mainly the choices of food and the quality of nutritional diet depends on the regulations and policies implemented directly or indirectly. It adversely affects the costs of producing commodities as it affects the prices of consumer goods. Governments are frequently in prices of installing region...

Changes In The Structure Of The Customer Service Centre In RR Company

Introduction Every company reaches a point where it reconsiders changing how it does things to serve their customers properly and keep the business making the highest amounts of profits. This paper will aim at RR as a company which is considering changing its structure of...

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