The Analysis Of Advertisement "Every Day Is 9/11 For The Unborn"

Rhetorical Analysis of an Advertisement

Advertisements are a huge role in the world we actually live in today. Almost every day we may come upon a marketing advertisement on billboards, the cyber world, magazines, or social media. The “Every day is 9/11 for the unborn” advertisement is utilized to essentially capture the reader’s attention and emotions by using the comparison of 9/11 and abortion. It presents the image of New York City in the background, and in huge sizable letters “Every day is 9/11 for the unborn” The advertisement uses an emotional appeal to capture the reader’s attention. The advertisement projects a strong and sensitive message about abortion and the right to kill.

Abortion is defined as the deliberate killing of a human pregnancy usually occurring during the first twenty-eight weeks of pregnancy. The advertisement mostly uses a mixture of the three emotional appeals, ethos, pathos, and logos, but categorically uses pathos. Pathos is defined as a way of convincing an audience of an argument by creating an emotional response to an impassioned plea. The ad uses the three rhetorical appeals to grab the audience attention on abortion and to form a valid argument verbalizing how serious and potentially life-changing it is to both the mother and her life just as September eleventh was life-changing to America.

The advertisement uses a variety of appeals to all of the citizens of America. This is definitely effective because September eleventh is a day of remembrance for the American citizens who died due to the unexpected orchestrated terrorist attack carried out by one of the most known terrorist groups Al-Qaeda. On the morning of September eleventh, about 2,996 Americans will reside there last day on earth. These American citizens never knew that this indeed was the day they were going to die. Only 2,996. What if I told you that right at this moment someone was deciding if you were going to live or die right now? What if you did not have a say in the response? On average 3,500 or more unborn babies are killed by abortion, legally or illegally. That means in one year about one million two-thousand unborn babies will never step foot on the amazing American soil that we walk on every day. This ad provokes a strong emotion towards abortion and the reference of nine-eleven.

The advertisement states in a large font size “Every day is 9/11 for the unborn”. This has a huge emotional effect on the reader because someone who may be reading the ad will automatically look back on the day of September eleventh. The day of an unexpected, terrifying tragedy. The reference to September eleventh can persuade an audience into thinking the abortion is just as terrible as the unplanned terrorist attacks carried out by the Islamic groups. It connects to American culture because it is history. It was the day that thousands of Americans life will change unexpectedly. This appeals to not only American citizens but also to the mothers who are carrying the unborn child. The day a mother decides to have an abortion her life will change tremendously if she survives. What may seem like one of the greatest options will soon have a negative effect on a woman’s mental health and eventually her entire life toll. After deciding to abort an unborn child a mother can possibly experience suicidal thoughts, guilt, and shame. “Three-thousand five-hundred a day die from abortion and the terrorist has a license to kill”. The only difference between September eleventh and abortion today specifically is these “terrorist” literally have the right to kill innocent lives.

These terrorists are labeled licensed doctors. This statement will actually make the audience think first about terrorism, and second on the right to kill, which is contrary to popular belief. This can make the audience wonder when exactly do we as American citizens allow the right to murder? This can convince the reader that if we as a country do not agree with the events that happened on September eleventh then why do we allow doctors to do the murdering of innocent lives? This connects to the aspect of American culture because the question begins to rise “when should we allow murder, and when should it not be allowed?” It just makes a reader question the ethics that is developed and held American society today. As of this very day, abortion continues to be one of the top controversial topics in American culture that has a significant amount of history.

There are some that are primarily pro-life and some who the majority are pro-choice, in other words, there are various views on the topic of abortion. What if I told you that someone right now is deciding on rather you live or die at this moment? What if I said you have no say on the decision to live another day or die right at this moment and meant it truthfully? How would you feel? This ad was truly successful in using their emotional appeals. The ad presented New York City in the background, and in huge fonts the words nine eleven. The use of these elements effectively presents a strong emotion in the reader in a major way. The elements also greatly fundamentally convince the audience that abortion overall is just as in general heartbreaking and life-changing just as September eleventh was life changing for Americans and the families of the American Citizens killed unexpectedly.

If we cannot accept the events of 9/11, why do we accept abortion?Some may agree or disagree with the advertisement, Different views that the audience may have on abortion may have counter-arguments stating why we should allow abortion and it has zero relation to the events of 9/11. Counter arguments may state that abortion is a choice, and the events on September eleventh was not a choice. In my opinion, the advertisement was very successful in appealing to the audience and convincing the audience that abortion in the long one is not ethical, it is murder and we need to change it. [image: ]