Essay Samples on Positive Psychology

Foundation of Applied Positive Psychology (PP)

Abstract The purpose of this study is to critically consider the foundation of Positive Psychology (PP) and the application, drawing from the growing literature on this school of thought. The origin, definition, psychological theory, research, and intervention will be discussed; B. L. Fredrickson’s (1998) broaden-and-build…

E-Customers Retention And Extension From A Positive Psychology Perspective In After-Sales Services

Adding positive value on after-sales services increase customer satisfactionIf retailers understand customers wants and need beforehand they can provide best online experience, (Li and Zhang 2002) which can be gained by evaluating psychological state of consumers who shop online and by observing their behaviour and…

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