What the heck is Enron? Let me tell you. Enron formed through a merger in 1985 between two energy companies, yeah that’s what it was by the way, an energy company. It was founded by a man named Kenneth Lay, you might want to remember…
My chosen person of interest is former Enron chief executive officer (CEO), Jeffrey Skilling. Skilling joined Enron in 1990 and would first become the company’s chief operating officer (COO) and later on its CEO. Skilling and Enron’s chairman, Kenneth Lay, worked side by side in…
Volkswagen’s emissions scandal was analysed from an ethical perspective using various ethical theories. Additionally, an overview of their corporate governance structure was critiqued using Corporate Governance theories and codes derived from the UK Corporate Governance Code. It is important to note the use of a…
eBay Inc., which grounded in San Jose, California, is an American multinational e-commerce corporation that facilitates consumer-to-consumer (C2C) and business-to-consumer (B2C) sales through its online website and application software. In the year of 1995, eBay is founded by Pierre Omidyar, where he served as chairman…
Summary Southwest Airlines was organized due to the “consumer dissatisfaction with the service of existing carriers” and the increasing need for an air service between the cities; Houston, Dallas-Fort Worth, and San-Antonio. Braniff International Airways and Texas International Airlines were initially considered the biggest competitors,…
Best Buy is a retail store that specializes in electronics. The ability to purchase almost anything at online has created a strain on a lot of brick and mortar stores, especially those who specialize in one type of item. This is true for Best Buy…
In this topic we will seek for a relation between using mystery shoppers technique and effectiveness in the banking sector. Mystery Shoppers are used worldwide by services to evaluate the performance of their front-line employees. An online survey of mystery shoppers compares the reality of…
In Marketing term Mystery Shopping is the exercise of collecting surveys through training field employees so as to calculate customer research and service, operations, merchandising and goods or services quality. After finding out the survey they give back the collected to commission organisation. So lets…
Introduction Best Buy Co., Inc. is a multinational retailer of technology and entertainment products and services, accounting for 19% of the US consumer electronic market. It also operates in Mexico, Canada, China, Turkey and the United Kingdom. The company’s subsidiaries include Geek Squad, Magnolia Audio…
General Description of the Research Method: Case Study Case study method was first defined by Benbasat et al. (1987, p. 370) as “examining a phenomenon in its natural setting, employing multiple methods of data collection to gather information from one or few entities (people, groups…
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