Introduction The company which is analysed under this report is the esteemed Chocoladefabriken Lindt & SprĂĽngli AG most commonly known as Lindt which is a company that specialises in production of confectionaries. The aim of this report is to find a possible strategy for a…
Old Gen Zers (15-20-year-old) are the ones who marketers are continuously trying to attract. Gen Z is known as the most social and influential generation ever. If for example, Company A. Saxton wants to develop a new product for the 15-20-year-old market, a segment it…
No organization will succeed at new product development over the long haul without a systematic approach to project selection and resource allocation. It’s all about making informed go-kill decisions, again and again. Here are 10 best practices that can help — from data integrity and…
This statements when brought to its barest form acknowledges the mutualism of both concepts yet brings to the fore front the major distinction between them. The definition of “brand” has evolved over time and yet there seems to not be any universally accepted meaning for…
In the chapter one of The Product Book, it introduced the main duties of product manager. I realized that there was not only one type of the product manager after reading the detailed information of chapter one. The product manager with a strong technical background…
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