Cultural Differences And Communication Technologies On Facebook

Cultural differences in communication technologies may impact on communication for Facebook. Knowing about the cultural differences is something significant for a company to success. Understanding the language, identifying the target audience, as well as their technology, and politics is crucial for a business to have better interactions.

A cultural difference can be the language barriers. Without taking into consideration the different languages, like, Spanish, English, Dutch, etc. , there are some countries where people have a more aggressive tone while taking, for example, people from Germany. This does not mean they are aggressive; this means that people speak more loudly while sharing their opinions or while giving directions. Also, there are some countries like Japan, that people talk more quietly and softer. The company of Facebook, while interacting with different cultures, has to speak with a neutral tone, and be always respectful, because this cultural difference can impact Facebook by having a bad communication with other companies or people.

Another cultural difference is the target audience. Every target is different, and more if it is a target of another country. Ideologies and gender views can vary a lot between cultures. For example, in Japan and Austria, men are usually the ones that make the decisions, but in Sweden, the women make the majority of purchasing decisions. Facebook (company) has to be aware of all these cultural norms because then it can help the company to narrow down the target audience, if not this could impact Facebook a lot since the Facebook will not be able to get the needs of every target. Technology is a cultural difference. Due to the globalization, people from different countries can conduct business with each other. Thanks to technology, people easily connect with each other all around the world. However, the company of Facebook needs to be conscious of the time zone while making a conference call with another company.

Cultural difference can also affect availability because if you make a conference call for the middle of the day, it does not mean that will favor the other person, this could be because of the time zone of the different cultures. Asking for availability is the best way for Facebook to have a successful business, if not it Facebook can be negatively impacted by it, because they will not have that essential calls. Politics is the last cultural difference.

Political influences can affect the way a person or company act. Some cultures have a solid sense of government pride; therefore they are more comfortable to purchase from companies with some government backing. Consequently, it is better for Facebook to avoid discussing any political matter that does not directly pertain to the business at hand, because if not Facebook can be referred to a political side, making the companies or people against that political side, against Facebook as well.

In conclusion, this cultural differences; language, technology, politics, and target audience, are significant for Facebook to take into considerations to have a better and a successful business.