Why did you choose marketing management? The choice of a career path is a pivotal decision that shapes one's professional journey and aspirations. Among the myriad of possibilities, I chose marketing management as my chosen field — a decision rooted in passion, aptitude, and the...
Even with a quality range of products and services, success can bring a company unforeseen consequences. Intel is currently experiencing a shortage of CPUs due to excessive demand for PC chips, which started in 2018. Clients, such as Hewlett Packard, become affected by disparities in...
The pharmaceutical industry contributes with an important role in developing and improving people lives by making healthy living requirements easy and available. The global market for pharmaceuticals is expected to grow at an annual rate of 4.9% to $1.3 trillion by 2020, Japan and America...
There are two dates that every retailer, online or offline, big or small, looks forward to every year on the year: Black Friday as well as Amazon Prime Day. In 2019, Black Friday is scheduled on the day after Thanksgiving, which is the November 29;...
The six main factors that affect the external environment of any organization are; Political factor, Economic factor, Sociological factor, Technological factor and the legal factor which are also known as PESTEL analysis. Nevertheless, a single organization is normally unable to directly affect the external factors;...
Managing a music world tour is a complex job. It can be challenging both mentally, and physically. Not many people think about how much work is involved in planning a successful music world tour. Planning a world tour requires a great deal of planning in...
Introduction The basic principle of marketing is need, want, and demand. Actually, those three factors is the focus of marketing management. However, people's need, wants are changing over time and marketers have to adapt to those changes to meet people’s expectations. To meet customer expectation,...
After reviewing the “Athlete Warehouse” case study where two siblings attempt to commence a business selling athletic equipment, Colin and Ed Power are settling on whether to open a sports store in the city of Grand Falls. The store name will be Athlete's Warehouse and...
Macro environment is the external or uncontrollable factors that can affect a company’s performance or profitability such as economic, demographics, legal, political, and social conditions, technological changes, and natural forces” (Business Dictionary, 2018). With reference to the case entitled ‘Ethiopia: An Emerging Market Opportunity?’, three...
Mаrkеt dеfinition Thе аppаrеl rеtаil mаrkеt comprises of thе sаlе of аll mеnswеаr, womеnswеаr аnd infаntswеаr. Thе mеnswеаr sеctor includеs аll gаrmеnts mаdе for mеn аnd young men. It includеs both outеr аnd undеr gаrmеnts. Thе womеnswеаr sеctor comprises of thе rеtаil sаlе of аll...
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