The Variety of Attractions in Theme Parks and Their Life Span

The study stated that the average life expectancy of a theme park was close to 12 years. The time period stated aligns with the norm when it comes to large businesses. The study concluded that; “…theme parks seem to benefit by operating in zones of concentrated tourist activity, such as destination markets (Benmelechet al., 2014). It was expected that the enhanced competition of these destination markets would force out underperforming parks, and to some extent they do” (Kaak, 2018).

Advertising to Particular Demographic

The large majority of the general population enjoys theme parks and roller coaster rides. It does not matter which age group the individual belongs to; all thoroughly enjoy one or the other attractions present in an amusement park. One of the key theme park attractions is the roller coaster, which is one of those rides people approached immediately after entering the amusement park (Ali, et al, Jeon, 2018). Roller coaster rides have long lines approximately up to 8 hours just for a 2-minute ride. These lines are filled with enthusiastic people who want to experience an adrenaline rush in their life. Roller coasters can sometimes be not taken well by the people, and they sometimes need medical aid (Ali, et al, Jeon, 2018). The magnetic appeal of it attracts it towards itself. One of the reasons that roller coasters make a hefty amount of money is because they offer a thrilling experience successfully provide to the populace. Roller coaster offers enjoyment through the visceral sensation of fear. The experience is much like watching a horror movie. This ride leads to the people feeling a rush, their hearts pounding, and makes a person go through flight-or-fight response (Chiu, 2017). Roller coaster rides trigger this thrill. Its human nature to push themselves towards a thrilling experience and hence, roller coaster owners’ cash on this state of a person.

Roller coaster is among the prime attractions in a theme park, specifically aimed at young adults and the older population (Ali, et al, Jeon, 2018). However, that does not mean that a roller coaster cannot be adjusted to attract a different age group. In the following section, various roller coasters will be addressed in order to view how to market one’s star attraction to varying age (Ali, et al, Jeon, 2018). There are several kinds of roller coasters targeting different age groups of people.

Danger Centric Coasters

Coasters such as the FLYING COASTERS, are the more thrilling and fun option for older crowds. These rides usually consist of a twist, which adds to the thrill of it. The trip is designed in a way that the seats rotate to the ground as the ride starts. This is one of the widely chosen rides. It generates a handsome revenue because, along with the thrill, the rotation augments the adrenaline rush to people.

As mentioned before, the aim is to offer the patron an exhilarating experience. Someone the complete opposite of their everyday life, doing so offers them a rush of emotions and they are hooked on the experience (Chiu, 2017). However, while the experience might be attractive, there is a change of scaring away many people. Furthermore, such rides are a safety risk as people might get hurt indirectly due to the ride (Boyle, et al. & Coup, 2018). The management has to make sure that all possible safety measures are met, as a mishap can be devastating for the theme park. While the construction might cost a handsome amount, the revenue generated will be worth the investment if the coaster is able to bring something unique to the table. A few other common designs for coasters are listed below, each offering a unique aspect that can help elevate the attraction of a theme park if executed the correct way (Boyle, et al. & Coup, 2018).

Fourth Dimension Coaster: these coasters all the people to view the world spinning around in directions. There are two seats attached to each side of the track, which spin either freely on their axis or in a controlled motion. This roller coaster ride attracts those who are willing to enjoy the thrill to the fullest (Boyle, et al. & Coup, 2018). The audience that chooses this ride ensures the possessors that it is possible to fill your bank with this crazy idea of taking people on a ride with a spin.

Dragon Themed Roller Coaster: Dragon themed roller coaster look to cater to crowds that adore fantasy elements such as fire, adventure, ecstasy, and strength in the minds of people. It attracts those who want to invest their energy in something mind-blowing and speedy. Dragons are enormous flying creatures, and according to myths, people used to climb on their backs and fly high. This is the same experience the investors of dragon-themed roller coasters are trying to give to both children and adults.