Future Of Cognitive Psychology

With new problems emerging every day around the globe, new solutions are also required. However the pace of the discovery of problem is not same as the pace of the inventory of solution, basically the solution to problem ratio is not quite equal. Even today, there are many problems to which the science is still looking for a solution or haven’t found one yet, for instance Ebola, cyber-hacking, global warming and economic inflation. Similarly with the rapid progress of technology and depreciate in family and other support systems, mental health has been also compromised in societies. Today new and alien psychological illness are being generated, that didn’t exist 20 or 30 years from now, for instance caffeine withdrawal, misophonia, binge-eating disorder, and disinhibited social-engagement disorder. Correspondingly experiments and researches are being conducted in various fields to answer these problems or to find a better solution to these questions. Along with that science is also producing new theories and shaping new ideas.

In psychology researchers, clinicians and practitioner are coming up with new hypothesis and testing them simultaneously. As a result new theories are being produced like, mind-brain correspondence problem, which then go through series of experimentation. At times the result are contradictory, and hypothesis is wrong, however most times it leads to discovery of something brilliant, like neuroscience or artificial intelligence. Cognitive neuroscience is an interdisciplinary area of study that has emerged from the combination of neuroscience and psychology. Through computer-based techniques like fMRI and CAT, cognitive psychologist can study how psychological actions and functions are derived from the brain. These techniques are particularly valuable in treating people with damaged areas of the brain. Improvements in in this domain heavily depend on the advancements of the imaging techniques.

The field of psychology also plays an important role in marketing and advertising. Professor John Watson, after he left Johns Hopkins University he began working for one of the biggest advertising agencies in New York, thought that in order for advertising to be effective, it should appeal to innate emotions. Psychology plays a large role in the design and success of an advertising campaign. Indeed, much of advertising has directly used principles from cognitive psychology to attract customers to products. Artificial intelligence is a word that became common after 2010. Chess-playing programs, which now can beat most humans, are examples of artificial intelligence. Another magnificent example of artificial intelligence is Sophia, the humanoid robot. She is able to process speech and have conversations using a natural language subsystem. She can follow faces, sustain eye contact, and recognize individuals. Today artificial intelligence has evolved and expanded to include more applications, such as self-driving cars, improved fraud detection, and “personal assistants” like Siri and Alexa.