Discussions And Conclusion Of The Study

Indeed, the history of health and diseases is long in both the east and west, Statistics showed that people who maintain a healthy lifestyle reduce the possibility of contracting chronic diseases such as headaches, blood pressure, and problems sleeping, obesity, heart disease, diabetes and depression. In Saudi Arabia, the major problem is not only growing health problem that predominantly affects female population, but rather passiveness in the work out behavior. Furthermore, living a healthy life has become a key goal for many people because of its positive effects on their lives and routines. Health experts also recommend that people follow a healthy lifestyle, such as diet, fitness regime.

Unfortunately, many people have nutritional imbalance issues due to bad eating habits, lack of fitness activities and a lack of maintain health, it is necessary to have regular exercise and proper eating habit (Popkin et al. , 2012). For example, these surveys (1990-93 and 1995-2000) reported that, all reports showed constantly higher obesity prevalence rates among women than men (45%) in Saudi Arabian population. However, some of these challenges are difficult to address especially those that are associated with health and behavior. However, the key solution for these challenges is conducting research projects. Academics and expert doctors should carry out these research projects in order to find the best method to overcome them. Also, Saudi girls must be care about the importance of changing their lifestyle to reduce obesity and other diseases and increase their physical activity. The benefits derived from sport can not be denied. Not only do they have physical and social benefits. However, deeply conservative. The position of women in Islamic society in general and in Saudi Arabian society in particular is a complex. Saudi Arabia is the most restrictive countries in regard to women sports in the world. They face severe obstacles in many aspects of their lives including sport systems (Hamadah, 2006). Women are not allowed to sporting on public roads in large cities. Family decisions are also largely made by the women Physical actives. Religious police enforce a modest code of dress.

They must wear the “Hijab” which is covering the limbs and the head. Sleeves and trousers are long and necklines not too low. In recent years however, many people in the Kingdom have reported that women sport has become less strict. With a very limited number of female attending fitness center due to the social and culture factors as well as the very practical ones, such as a very limited amount of fitness clubs in the country. Previous studies found the major reason is while many private sport clubs are seeking women staff, but its difficult and costly. Also, female must be to train only with other women. In case of hard working woman, this study the roles highlights of how these female worker can attend women gyms. In saudi Arabia, a married woman must also have the permission of her husband beforehand, and must ensure that non of her duties as a wife are being sacrificed as a result of her sport activities. The aim of this study is to motivate women to attend fitness centers. Local female players in gyms are found very positive in the culture characteristics theme because they are closer to other players in term of personal and social relationships. As well as, discuss some problems that participants have and to create a friendship relationship. Another motivation is how feeling are when the perfect goal will be done in the end. In the present we tried to see what influences women to attend and/or comeback to the fitness center. Surprisingly, tangible aspects we found to be not significant. In a country where fitness industry is not well developed, especially among women, which means that fitness club customers would not be aware of the quality of the facility in its practical sense, Many of the sports products are in fact a set of services or it has at least features and properties of the service. Therefore, the sports products are linked to a number of different features and it affects effectively in the procedures and processes of marketing the product not only in sports product but also it extends to include the fields of other services (Abu Al-Azm. 2009: 43). In fact, this study did not find significant differences in the influence of some of the tangible aspects. Thus, it is important for fitness centers in Saudi Arabia to take care about tangible factors as Aesthetics and design of women gyms and focus on training program for fitness staff in order to attract customers. On the other hand, social factors becomes more important.

Thus, it was found to be much more significant in its effects on willingness to come back to the fitness club. Our primary implication from this research is that most likely fitness centers have to be marketed as a place for socialization for female customers. Too, within a service environment, one of the most important key factor that is influential to let people back to gyms is consumers’ satisfaction. Thus it becomes critical to examine game satisfaction as influential factor that can predict potential attachment to the facility of service encounter and increase customer return and retention rates. In this study, recognition appears to be the most important of motivation factors. Recognition and empathy refers to individualized attention a fitness center provides its customers. Furthermore, major participants reported that an environment of fitness is more involved with the players in a personal relationship in order to gain their trust and respect. For example, (kesnawi, 2013) said that, “friends' can give more to new players if they bond with them by building a good personal relationship with them”. Similar cultural backgrounds and speaking the same language may contribute to positive relationships with participants and get close to female players and share their difficulties. Then, as fitness relationship develops, they will start to learn about each other's lives outside the fitness center. Historically, in Saudi Arabia, the number of female sporting regularly has increased by 20% in the past three years (General Sport Authority, 2018). So, female center mangers must continue to promote and support programs to make their offer more open and attractive to women and to be more creative to meet the demand of girls.