Essay Samples on Consumer Behavior

Consumer Activism as a Part of Every Human Life

During this essay, I will be arguing and explaining how the changes in contemporary society have influenced the growing phenomena of consumer activism and as a result has posed new risks as well as positive attributes and experiences for the stakeholders involved e.g. business organisations,…

The Conceptual Model of Transition-Self

The relationship between self-concept and consumers product choices has been studied intensely by marketing researchers. Consumers chose products not just for their functional use but also for their symbolic meaning (Belk, 1988). Products can convey a consumer’s personality (Belk et. al 1982; Bem 1972; Tucker…

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