At this time of globalization, all industrial companies of many countries are competing vigorously at global level. Information technology, global communication and transportation has also become advance in global market. Global rivalry trend is not ending with open market economy. Brands are being sold all…
Literature Review: Cause Related Marketing In the post-modern era, where the consumers have so many options to choose from, it has become very problematic for organizations to differentiate themselves from the crowd. Thus, to separate itself from this clutter, companies have now started going in…
According to Wiersbitzky (2014), “Fresh popcorn is near impossible to resist, second only to fresh doughnuts.” (p.128). There is no doubt that the doughnut industry has made outstanding progress to an extent where doughnuts have become an eminent food around the world most commonly among…
Dunkin Donuts was founded in 1950, when Bill Rosenberg, a local New Englander opened the first of many Dunkin’ Donuts restaurants in Quincy, Massachusetts. A couple of years done the road in 1955, the first Dunkin’ Donuts franchise was opened and since then the brand…
Makeup is a form art, it is a form of self-expression, self-love and self-confidence, it used to enhance one’s facial features to create their desired look. I will discuss the roots of makeup and how it has created a massive impact overtime and through recent…
Introduction “A good fragrance is really a powerful cocktail of memories and emotion” (Jeffrey Stepakoff, 2011). The understanding and selection of fragrances involve complications. It is not only simply choosing a fragrance for specific purposes such as party fragrance, job fragrance or casual fragrance for…
Every year on November 24th, bargain hunters swarm the streets and break the internet in search of a good steal. Consumers have come to expect retailers to reduce prices, sometimes by as much as 75%, on one of the busiest shopping day of the year…
During this essay, I will be arguing and explaining how the changes in contemporary society have influenced the growing phenomena of consumer activism and as a result has posed new risks as well as positive attributes and experiences for the stakeholders involved e.g. business organisations,…
The relationship between self-concept and consumers product choices has been studied intensely by marketing researchers. Consumers chose products not just for their functional use but also for their symbolic meaning (Belk, 1988). Products can convey a consumer’s personality (Belk et. al 1982; Bem 1972; Tucker…
Business ethics is the study of suitable business policies and practices that influence behaviour. Business ethics, if adhered to, ensures a certain level of trust between consumers and corporations, guaranteeing the public fair and equal treatment (see Alexandra Twin, 2019). The concept of business ethics…
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