Analysis Of Unique Local Service: Dah Makan In Malaysia

Times living in Malaysia has changed for the past 20 years, smartphone usage may have increased and plays a key role in our daily life routine. As the buildings in Malaysia getting higher, industries getting bigger by the second, everyone tries to be creative and innovative by creating products and services that can cater to our busy needs with a click from our smartphones. Services such as Dah Makan, were brought so it is taking care of busy customers’ basic needs, a wholesome, healthy meal.

Dah Makan is an online platform devoted to making food accessible and affordable. Meals are available via subscription of credits which users can spend as and when required, rather than a mandatory daily delivery. This is what sets the platform apart from the rest available out there, which is especially convenient for those who tend to be more mobile. In its most fundamental form, Dah Makan removes the worry in our daily life about what to eat by making it simple and affordable for the consumers to eat healthy and delicious food without the hassle of having to cook or driving around to restaurants or supermarkets when having a busy schedule. Unlike rival services such as Foodpanda, and Grab Food, which act as a delivery services, who pick up food from restaurants and deliver them to customers.

Dah Makan delivers meals that have been prepared in-house in its own kitchens. The company expects to make tens of thousands of deliveries in Klang Valley each month. Rather than trying to make another middle-men service, Dah Makan’s founders wanted to control the whole service operation, including food production and logistics. Unlike others, Food Panda, which operate in partnership with food outlets, Dah Makan delivers the in-house cooked meals, so it is able to have a lot more control on delivery times. Rather than ordering at any time, food is delivered to customers in schedule time windows and that’s led to a guarantee that food won’t be late, or customers have a proper meal at an appropriate time. Besides than an a la carte menu, Dah Makan also offers a ‘Prime’ package that gives customers a discount for buying 10, 20 or 50 meals in bulk, and have the options for business catering as well.

Dah Makan consist of the delicious and healthy meals that ranges varies from simple Stir-Fried Mee, to a more complicated meals such as Japanese Short Ribs. It may be in different variations, but they all share a common domain, which are all the ingredients to make a meal is sourced local, fresh and high-quality ingredients from local suppliers. Each of the food menu that they have created cost about on average of RM21.

Another beloved feature from Dah Makan is that, they change their menu on a weekly base, and sometimes on a daily base. It encourages their consumers to be adventurous and to try new menu every time but still have a few classic choices for the less adventurous one, with keeping in mind everyone craves something different. Their menu has also included some side dishes, desserts, and drinks that are also healthy and locally produced.