Investments In Voice Marketing In The USA

Current focus on voice technology is not overwhelming at the moment. There have already been early investments in voice marketing, with between 33% and 39% of marketers planning investment in voice technology. Based on my calculations, 67% of US business decision makers have already invested in voice technology. Based on my calculations, marketers/company execs have invested about 25.25% of their budget on voice technologies on average.

As voice searches reach 50% of all searches in 2020 (a 250% increase from current day), the investments in voice market will likely increase by a similar margin as well. Elaborate on your Research Strategy and logic behind your research creativity: did the answer require any assumptions, calculations, triangulation or changing of the Research Criteria?

1. Determining the amount of current marketers planning investment was done by taking the high and low estimates from multiple sources (39% and 33%, respectively) and setting them as the estimate range for that fact.
2. Determining the amout of decision makers who have invested (67%) was done by summing the survey respondants who indicated that they were planning to invest in any way. Which of the following design processes best describes how your organization approaches new voice-activated technology investments? 35%: We've researched voice-activated technologies a little bit, but relied mostly on strategies we've used for other technology investments18%: We've done specific research around voice-activated technologies and used this information to guide our strategies14%: We've modeled our strategies for voice-activated technologies off of what has worked for other technology investments

So I summed them: 35+18+14=673 Finding average investment (25.25%) required weighting the percent investment from a histogram in source 3. Each interval was given an average value (ex, 1-10 would have an average of (10+1)/2, or 5.5) and then multiplied by the percent of results which fell into that interval, as such: "Percentage of Budget Organizations Exploring Voice-Activated Technologies Plan to Invest1-10% 37%11-25% 28%26-50% 22%. More than 50% 13%". So I did this:(10+1)/2 = 5.5(11+25)/2 = 18(26+50)/2 = 38(51+100)/2 = 75.55.5*.37+18*.28+38*.22+75.5*.13 = 25.254.

Predicting the fact that voice investment will grow in the next 3-5 years was mainly based on the fact that many marketers were "planning to invest" and the fact that voice searches are predicted to increase by a large margin. Marketing via searches is very important, so the assumption is that as searches via vioce increase, the focus on marketing via voice will as well, since marketers are aware of the importance of marketing via searches.