History Of Adidas Company And Quality Of Its Footwear Products

Introduction

Adidas was founded in 1949 as a member company of German sportswear manufacturer adidas AG. Named after its founder, Adolf Adi Dassler, shoe production began in hazogenaurach in 1920.

Adidas owns three series: performance (three stripes) and originals (clover), And the sports fashion series neo (globe LOGO) (divided into three sub-brands: y-3, SLVR and neo LABEL)

Product

Adidas footwear products include: sports footwear, casual footwear, running footwear, comprehensive training footwear, football footwear, basketball footwear, tennis footwear, baseball footwear and badminton footwear.they also have some feature series, such as the pro series, the rose series and the most famous boost cushion series.

Price

The price of Adidas shoes ranges from 60 knives to 350 knives. The main reason for the price of shoes is the function and technology. For example, the price of shoes for Adidas is around 80 to 130 knives. The price of basketball shoes ranges from 100 knives to 250 knives. Depends on different materials and technology. Among the different series of Adidas, the Adidas Sports Performance Series and the Adidas Fashion Sports Series are relatively affordable shoes and sneakers. But there are also expensive shoes, such as the hottest yeezy shoes, which are from the Adidas clover series. The price is generally between 200 and 350. The style and color of the shoes will also affect the price of the shoes. Usually, the shoes with the same color and style are more expensive.

Place

Adidas is a large-scale sports brand in the world. It has offline stores in the world and is also sold on the official website of the cable. Adidas mainly divides the market into three categories: North American market, Asia-Pacific market and Latin American market. In 2018 In the year's data, apart from the exchange rate factor, Adidas has the highest sales in the North American market, followed by the Asia Pacific market, and finally the Latin American market.

Quality of product

Adidas shoes quality inspection has special manufacturers can consult, like P&B, VBON. And Adidas often has sponsorship for various large-scale sports events such as NBA, Olympic Games, etc., and also cooperates with some famous athletes, the quality guarantee is still high..

Promotion

This logo uses a black stamp to give Adidas a steady quality. The adidas has a large logo in the middle. The white ink circle on the outside highlights the informality of the movement. It combines some Chinese elements. The following gilding fonts are 'Everything can change'. 'Responding to Adidas' slogan 'Adidas is all in' is also the theme of this Logo design. The lowercase gilt letter 'A' below is a tribute to Adidas founder Adolf Adi Dassler.

Consumer

Adidas has different prices for customers with different levels of consumption. For example, the sports fashion series under the Adidas price is relatively cheap, usually selling some casual shoes, shoes, etc., mainly for the customers who wear everyday. And young people. Sports performance series is moderately priced, usually selling some professional sports shoes, training shoes and basketball shoes, mainly aimed at the athletes. The traditional sports series will be high, usually selling some retro and distinctive or conceptual Goods and shoes, mainly for people and young people with high spending power.

Conclusion

Adidas is a large sports brand with a wide range of footwear products, ranging from low to high. There are offline physical stores around the world, and there are also official websites online. For people with different levels of consumption and demand, they have three series. Contains fashion, sports and athletic performance. They often collaborate with major sporting events and sponsor athletes with good quality.