Executive Summary Gucci is an Italian luxury brand offering fashion and leather goods founded by Guccio Gucci in 1921. The founder of Gucci began the company in Florence, Italy as a small store. He was involved in manufacturing leather accessories for men and women alike....
The Microenvironment Suppliers All of Gucci’s products are labelled “Made in Italy”, which is an attraction point for customers to pay premium rates. Most of Gucci goods, mainly wearables, are made in the Tuscan town of Prato, which is outside of Florence, Italy. The area...
According to a Market Report published this year by Statista, a German online portal for statistics; which makes data collected by market and opinion research institutes and data derived from the economic sector and official statistics available in English, French, German and Spanish, luxury goods...
Gucci is an Italian fashion brand has nearly 100 years history in this luxury industry. It is now achieving the vision to become the leading luxury fashion house in the world with more than 13$ billion brand value. Not only succeed in its main corporate...