Complexities and Differences Between Traditional and E-Retailing

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Retailing is a method of distribution process, in which all the operations involved in the marketing of the goods are sold directly to the end customer. It is include the person who has intention to buy the product and the selling of goods or services from the point of purchase to the end customer who is going to use the products. Therefore, when the goods has sold, a manufacturer, wholesaler or retailer are said to be relate in the process of retailing. Retailer applies to any business whose maximum share of profits comes from retailing. The final link between suppliers and the ultimate customer is retailers in the supply chain. Besides, a retail selling happens when a corporation sells a product or service for his or her own consumption to a particular customer. In a brick-and-mortar storefront, through retail purchases, or direct mail, the purchase itself may take place through a variety of different sales outlets. The part of the sale that describes it as a retail purchase is that the customer is the end consumer. Retailing has been such an integral feature of our daily lives that it is often taken for granted. Those with a large retail market have been the nations that have experienced the biggest economic and social growth. Retailing also emphasize to match the individual demands of the consumer with supplies of all the manufacturers.

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In this new era, there has a new revolution which is then versus now. Nowadays, the revolution has changed drastically which is all people from the traditional use has use the gadget and internet in daily lives and so do retailing world. There are traditional retailing and e-retailing. Traditional retailing can be defined as a process that need manpower to do all the process from producers to wholesalers until end consumer with detail and manually. For example, traditional retailing is about the sales person goes to the outlet to observe and counts the inventory manually or even the store owner has to agree or modify the orders for their own retail shop. E-retailing is a nowadays trend that more convenient and modern into our daily lives. It is the new concept of end user journey. E-retailing is also known as online retailing that growing through the internet that include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. In order to capture online revenue, e-retailing involves firms to make their business models that include building out distribution channels such as warehouses, websites and shipping.

The difference between traditional retailing and e-retailing according to Shankar, “The limitations of a brick and mortar store where traditional commerce takes place, are painstakingly obvious by name alone. Technology is moving fast, but not quite as fast as being able to transport stationary buildings around.” The accessibility between traditional retail and e-retailing are not the same. For example, shopping in-store is more convenient for the customer to ensure buying the products that they need for their daily lives usage. They will more to remember other stuff to purchase by entering the physical retail store. The experience of accessibility is not the same as e-retailing. E-retailing has the global accessibility benefit with unlimited timing to purchase the products that consumer needs. The accessibility of traditional retailing and e-retailing is obvious by the revolution modern era. 

However, e-retailing has its drawbacks, too. One of the biggest challenges of online shopping is the inability to physically inspect and touch products before purchase. This can lead to dissatisfaction when products arrive, resulting in costly returns for both the customer and retailer. Additionally, online shopping is often associated with delivery delays, which can be frustrating for customers.

It is clear that both traditional retailing and e-retailing have their advantages and disadvantages. As technology continues to advance, the accessibility of e-retailing is likely to increase. Nevertheless, traditional retailing will always remain relevant due to its ability to offer personalized service and the opportunity for consumers to physically engage with products.

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