The Main Pros of Social Media for the Restaurant Business

Modern technology has turned this media platform into a key consumer on decision-making force, including increasing awareness, sharing information, sharing opinions and attitudes, buying and assessing post purchasing experience. What are the pros of social media is discussed in this essay with emphasis on restaurant businesses. Consumers prefer to look beforehand what they will be getting in this hotel or restaurant, which mostly rely on the likes or comments or if the picture is looks appealing to them or not. Social media is changing aspects of many business towards the promotion and marketing agenda. It is true that social media have a positive impact on the restaurant business.

The first pros of social media on the restaurant business. Since most platforms are operated or done through Medias these days, this would create an opportunity for the restaurants to engage into such activity and promote their business. According to Leonard, recently society for human resource management survey showed that Facebook has become the most popular communication website for companies. Many companies are using such techniques to boost up their products because though social Medias they can reach worldwide. Moreover reports shows that restaurants can draw more business and have an increase with sales with twitter and Facebook and more people are trying to get to social medias as they are more influenced of what they see or how they can have a short conversation which gives more of a reality then radio or through any other way. This is one of the advantages which makes the social media more trendy and useful to the restaurant business.

Additionally, social media have another pros on restaurant business. Advertising through social media is one of the thing which is really effective and trending, social media have become a major consumer decision maker, including increased awareness in areas such as information sharing, forming opinions, acquisition and company evaluation. These effects the greater change to the marketing and other sectors of the business. Low – priced medias enables enterprise to rapidly supply a large number of timely information, get to know more clients, collect customers and competitors information and manage the reputation of their restaurant and learns about the issues when they occur. Moreover the ease of using social medias and its abilities to share content and interact with others makes it a lot easier to communicate than any other way. These were some of the benefits of social medias towards restaurant business.

The second will be the marketing of business through social media. There are many different application through which marketing can be done such as Instagram, Facebook, twitter and many more to come, though these applications advertising can be done so easily and at a lower price. Primarily, social media helps to generate interests in new market and as well as helps in getting exposure. According to White a lot of restaurants started to promote their brand through social media and trying to reach as many people as possible, especially for the restaurant business as they can attract more customers by making discounts plus adding new products or having a new collection, it acts like a visual cell through which people can see special menu prepared by the chef in the restaurant or any other event taking place. Some of the applications are specially made for the restaurant or hospitality business such as Trip advisor where customers can see the photos, comments and likes of the people who already visited the place before and it helps in giving the real insight of the restaurant. Moreover through a small survey for the small restaurant business they state that ”No newspaper, TV or radio because it is too expensive and they are very cost prohibitive for small business' that is the main reason why restaurateur prefer marketing through the social media. These are the ways of marketing through social media.

Overall, in this modern era, the technology plays a significant role and to which many applications and these Social Medias programs are mainly developed for communication and work basis. The role of socializing is rising at a high pace. Almost everyone is connected to the social network where they can socialize with their friends, co-worker and anyone who lives far away, which has now also turned into a marketing tools where they can promote their work, business, art and almost everything. The pros of social media for restaurant businesses are undeniable as we can notice in this essay. Another topic is how properly use this instrument to achive success in the business.