The Impact Of Television Movies And The Advertisement On Audience

Introduction

Media is a medium that are popular among people nowadays. People often spend their times with media rather that other stuff. Television show or movie are the trending thing that people watch these days for a lots of reason such as entertainment, advertisement, news, and much other. But among the type of reason people watch the television, there are one type that influence people to watch television and that is entertainment. Entertainment such as drama and movie are the reason why people watch television. All type of age such as old people, middle age people, teenagers, and also kids. Other than drama and movies, people also watch advertisement that always appear between the commercial break. These movies and advertisement has a big responsibility on bringing impact to the viewers. According to Thomson Gale (2007) in Television's Impact On American Society And Culture;Studies have shown that television competes with other sources of human interaction—such as family, friends, church, and school—in helping young people develop values and form ideas about the world around them. It also influences viewers' attitudes and beliefs about themselves, as well as about people from other social, ethnic, and cultural backgrounds.

Television movies and advertisement can bring impact and effect to the audience that are watching the movies or the advertisement. These two television content will be the main role on bringing impact and effect to the audience neither positive impact or negative impact.

In this situation, there will be one television movies and one television advertisement that will be evaluate on bringing impact to the audience in many aspect. For the television movies, the movies called “Big Hero 6” will be pick and will be evaluate the impact to the audience. For the synopsis, “Big Hero 6” is a movie that are produced in the year of 2014 by Don Hall and Cris Williams. It is a 3D animated cartoon film that is about a superhero. The movies genre are action comedy. But the movie are more to family and emotional appeal. This movie is about a boy that had a brother who invented a robot called Baymax. This robot are invented to be a doctor who can cured a decease. Unfortunately, the creator to the Baymax died due to an explosion on an event. Leave his little brother sad and seek for revenge to his brother killer with Baymax. There were so many emotional appeal in this movie such as happy, suspense, sad, and anger. But it is more to the sad emotional appeal when it comes to the scene where Baymax had to save the boy live while he can’t be saved. The boy cried when he realised that Baymax are also part of his family.

That was the television movies that were picked. Now we will be move on to the television advertisement that we pick to evaluate the impact to the audience. The advertisement that we pick are about car speed on the road. The advertisement are simple and short but bring big impact about how dangerous when a car speed up on the road and accidently hit a child and brings serious injury compare to a car that drive in a slow speed and accidently hit a child but be able to brake and only bring minor injury to the child.

Advertisement doesn’t only require to increasing sales, but it also required to give positive impact to the viewers. According to Neil Kokemuller in The Positive Effects of Advertisements;In his January 2011 article "Unappreciated Benefits of Advertising and Commercial Speech" for the website The Technology Liberation Front, Adam Thierer points out that advertisement sometimes serve to inform and educate consumers. This is especially true when new brand or products are introduced to the market or when product complexity means more education is required.

So in this television movie and the advertisement, we will evaluate the impact on how this movie and advertisement will portray certain groups and what are the value that audience will get when they watch the television movie and the advertisement. Most probably we will discuss and evaluate the positive effect about these two television movie and advertisement.

Positive Value in Movie "Big Hero 6"

One of the most popular movie for both kids and also adults to enjoy in 2014 which is 3D computer-animated superhero film produced by Walt Disney Animation Studios is called Big Hero 6. Many people like to watch this movie and this movie grossing 500 million USD worldwide. Apart from that, Big Hero 6 also teaches us a few lessons that we all need to learn and reminded. This movie is packed with adventure and we can see some positive value in this film.

Firstly, the most significant positive value that this movie taught us is the power of sibling love. In this movie, we can see that Tadashi Hamada is a good older brother for Hiro Hamada. Tadashi Hamada always encourages Hiro to put a good use his intelligence than just joining a robot fight. He also encourages Hiro to enter the college by showing him the view inside of San Fransokyo Institute of Technology. Tadashi tried to make Hiro to look things from a new angle and make him believe that he can get into that institute because of his brilliant mind and tried to protect Hiro from doing bad things. Tadashi Hamada is also one of the greatest characters in this movie that can shows how important family relationship in our life.

Secondly, we also can see that this movie show how important friendship is in our life. We also can see that Tadashi Hamada had some really amazing friends in his life. Even after Tadashi death they are willing to look out for his youngest brother. They cheered Hiro from depression, unmotivated and unable to carry on normal life. Besides, they also helped Hiro to get into San Fransokyo Institute of Technology to learn about technology. They want Hiro to know that they are his friends and that they will stand and support with him no matter what is the problem. This shows that this Big Hero 6 movie has a positive value about having a lot of friends.

Thirdly, this movie also shows that revenge can never solve anything. After finding out that Professor Callaghan was responsible for Tadashi’s death Hiro Hamada believes that destroying Callaghan will solve everything. Later, he realized that it is not what his older brother wanted. Hiro then accepts that Tadashi is gone because of Professor Callaghan doing and also Hiro forgive him for his action. This shows that how forgiving Hiro is and also encourage us to forgive other.

Fourthly, one of the positive values that we can find in this movie is by using English idiom “don't judge a book by its cover”. We can see that this movie start off with Hiro entering a robot battle and try to challenges the top fighter. Hiro deliberately lost in the first match then he asks for a rematch with the champion. During the rematch, Hiro’s robot easily defeats his opponent. His opponents underestimate Hiro because of his robot innocence look. From this scene, we can take a lesson that we can’t let looks hold us back from valuing others people. We should not see other people by how they look but for who they truly are.

Fifthly, we can see that this film has a positive value that we can do anything if we believe in ourselves. One day, Tadashi brought his younger brother Hiro to San Fransokyo’s Institute of Technology for a trip. This trip made Hiro Hamada wanting to be part of robotics department in San Fransokyo’s Institute of Technology. Tadashi encouraged Hiro to create, learn and make amazing things by making him submit his creation at their annual expo. Then, Hiro Hamada tried to make something unique to show to other people. He never gave up even when he met with frustration and obstacles. After a few days, Hiro succeeded creating a microbot. His creation called microbot successfully wowed everyone at the expo because Hiro believed and confident in what he created.

Next, this movie also shows that we need to be brave to take a risk so that we can accomplish goal. When Hiro Hamada was competing with a lot of people in science competition he was so nervous. But, he needed to win this competition so that he can get a place to study at San Fransokyo’s Institute of Technology. Tadashi encouraged Hiro to relax so that he can continue his presentation. After a few seconds, Hiro take a breath then continue doing his presentation successfully.

Apart from that, this movie also encouraged us to show compassion to other people. A robot called Baymax was not be able to power down until Hiro Hamada said that he was satisfied with his care. Michael O'Sullivan (2014), Washington Post, said that:“. . . the real appeal of “Big Hero 6” isn’t its action. It’s the central character’s heart. That may sound strange, to talk about a movie that’s built around a robot in that way, but Baymax — like WALL-E and other amiable automatons — ultimately wins the day, not by overriding his inner Florence Nightingale, but by harnessing it. ”Baymax had a chip programmed to give health care needs made by Tadashi Hamada inside him so that Baymax can function very well. Besides, even though Baymax is a robot we can see that he always work to care for other peoples and have compassion on them. He never gave up caring for Hiro Hamada until his job was complete. This shows that even a robot have a compassion for other, then as a human we also need to have this positive value in ourselves.

Besides, this film also encouraged the viewer to always think outside of the box. We can see that in this film Hiro Hamada need to think outside of the box to capture the villain that has killed his older brother. He needed to think quickly and have to come up with a great idea to fight this villain. Finally, Hiro creative thinking was able to made superhero gear for his friends and create a team to fight the villain. So, thinking outside of the box can really create a positive outcome that we wanted.

Conclusion

The conclusion is that both the television movies and the advertisement can bring an impact to the audience that watches them. The impact will change people's behavior and also inspire them to take positive action. For example, Wall-E summary showcases how a television movie can have a profound impact by highlighting environmental issues and encouraging viewers to reconsider their habits and take steps towards a sustainable future.

Television has a lot of good benefit and positive impact to the audience that watch it. Besides, the impacts come neither from the television movie or the advertisement. According to Essays UK (2013) Positive and Negative Effects of Television on Children;By touching its button and by searching different channels, it gives us benefits and solutions to our challenges in the modern-faced world. This includes receiving reports from local and world events, to inspire young minds by exploring geography and history, watch a fantasy, and to entertain us. Television also tends to escape from the reality, which gives us a temporary relief from our problems in life or when we feel depressed.

Let’s hope that television will always shows a good movies that will bring positive impact to the audience rather than movies that only bring negative impact to the audience such as violence that will make the audience to do a violence action in the real world. Let’s also hope that advertisement will also bring positive impact in changing the audience behaviour rather than just for increasing sales.