Review Of Uniqueness Finlays Product

Product Uniqueness of Finlays

Finlays achieve high market in tea export industry in foreign tea export market industry through their different products and services. They supply their products and services per month for a wide variety of international customers. In here describe about that and what are the other product and services unique of Finlays. According to their vision, they plan to provide continuous to accurate and high-quality products for their customers and they try to adding value to Sri Lanka's resources. For enhance their mission, they use many strategies to achieve this objective. Some of those strategies are discussed as follows.

Products based

Finlays is not only a tea exporting company. They meeting their customers' requirements under different levels and they understanding the customer paints and provide quality tea, in addition to producing and exporting a range of branded teas. These are their main strategies/uniqueness under product development.

Beverage Packing

They use special packing specification for export their products. Mainly they involve their own brands and their customer’s brands for packing system. Their design and packing system based on their competitive customers satisfaction, attraction.

To produce tea bags with blending tea, they user automated machines for double the productivity in per hour. Their for they using this automated tea blending machine with a capacity of 10 metric tons per hour and produced by this machine is optically scanned to ensure a defect-free, safe-for-use product..

Green Tea

They produce quality Ceylon black tea products for their customers. They do not stop that point. They produce special green teas for Chinese-style panned Green Tea and Japanese steamed variety of Green Tea and organic Green Tea.

Tea warehousing

Currently they use newest technologies for enhance their productivity. For using these technologies they hope to fully automated procedure to ensure quality of produce, through minimal handling and safe storage. (Under these certificates warehouses received ISO 9001:2000 and HACCP certification, and ISO 14001 environmental certification as well)

Brands

They produce their products under few brands. They uniqueness for different countries. Because they use same name with other countries languages. Therefore they able to touch fast behind the Asian countries. Their brands are:

Alwarah Tea, ISTIKAN, ELNHTOCK, London Tea

Service based

Insurance Brokers

Finlay Insurance Broker (Pvt) Ltd

Marine Cargo Service – This is the one of the main products supply system and materials importing system through air and ships in Finlays. Using this special service method they facilitate main services. These are: Pre-shipment report, Pre-loading conditions, loading and unloading supervision etc. Using this they want to increase the price competitive, to get help by experience and training surveyors, under professionalism able to provide service with exporting standards etc.

Personal Lines

According their customers segmentations they provide different insurance. Travel, personal accident, hone and motor insurance.

Environmental Services

Finlay talk about their environmental service under 3 categories. Calmic, sanitact, pest control. Under pest control service provide for pest control solutions and protect the health and property in sustainable manner.

Temperature Control Logistics

They provide a temperature-controlled logistics system. It is the one of largest cold storage operators in the world. Under this service they provide service as temperature controlled warehousing, temperature controlled transport, pharmaceutical logistics.