Table of contents
The purpose of this study is to shed light on describing the market opportunities can be faced by the company while entering in the UK market. In the market opportunity analysis process, the study has highlighted the position of the competitors and those operational impacts on the growth process of the company. In order to enabling the competitiveness in the market, marketing opportunity analysis process can play an effective role. In order to accomplish the organizational objectives, the market opportunity analysis process helps to understand the situation in both the internal and external environment.
In the competitors analysis, it has been identified that in order to exporting its products to the UK market, BAIADA POULTRY may face threats from 2 Sisters Food Group, Graig Farm Organics, Highbury Poultry, Moy Pork, Cargill and Banham Poultry. Analyzing the competitive environment in the UK poultry industry, it has been identified that after the post Brexit scenario, the price may increase 3.85%, which can help the company to increase its market share. Free trade agreement between the two countries like Australia and UK, it can be beneficial for the company to develop effective export business with UK.
On the other hand, it is also true that large numbers of people have started investing on the case of the poultry industry, which can bring the benefits for the company (Rural Funds Group, 2017.). Comparing the price of Chicken in both the countries, it has been identified that in Australia, Chicken is much cheaper in UK market. In that case, developing the business in the UK market can be profitable for BAIADA POULTRY. It can be concluded that based on the current market opportunity analysis, it can be said that by exporting products in the UK market, not only the customer base of BAIADA POULTRY will get increased, but also it can play an effective role in terms of bringing the higher rate of profitability in the market.
Market opportunity analysis
Analyzing the opportunities in the market, it can be said that industrial factors are the important contributors that can help to ensure the positive profit growth.
After the Brexit vote, it cannot be denied that the business communication between the EU and UK have got affected. Due to the lack of interaction between both the countries, it becomes easier for others countries in case of developing business with these companies individually. Therefore, it can be said that the Brexit incident has brought increasing sales rate of 10.87% in whole carcass and 26.85% in chicken breast (Part et al. 2016).
Analyzing the changing consumption trends of the consumers, it cannot be denied that people have become highly health conscious. In that case, analyzing the meat consumption trends in the global market, it has been identified that after the year 2005 the demands for chicken meat in all over the world have got increased compared to other meats. On the other hand, it cannot be denied that increasing GDP rate in this country, the consumption trends can help to BAIADA POULTRY to expand its business in the market.
Analyzing the core market benefits of BAIADA POULTRY in the UK market it can be said that developing the standard distribution of the products through wholesalers and supermarkets, near about 25% of market share can be gained by the company (Rural Funds Group, 2017). Comparing the price of Chicken in both the countries, it has been identified that in Australia, Chicken is much cheaper in UK market. In that case, developing the business in the UK market can be profitable for BAIADA POULTRY.
Analyzing the socio-cultural environment in UK market, it has been identified that economic growth opportunities in the market has not only brought the changes in consumption trends but also people have become aware of the health issues due to high consumption of red meat. On the other hand, analyzing the socio cultural environment in this country, Chicken meat has become the basic needed product in the market.
In that case, exporting meat in the UK market, it can be easier for gaining high rate of profitability with its fresh quality of chicken meat. On the other hand, employment standard as well as strict customer satisfaction regulation in the country can create opportunities for maintaining the quality standard in the market. On the other hand, with the increasing numbers of skilled employees, it can be easier for the company to expand its business in the UK market.
Due to increasing growth opportunities in the market, the technological innovation has not only improved the networking system in business, but also developing the good communication between the customers and the employers, it has improved the business operational infrastructure. Analyzing the technological environment in UK it cannot be denied that UK is being considered as one of the technological developed countries in the globe. In that case, standard infrastructure as well as standard networking system in the country can bring various opportunities for BAIADA POULTRY to export in the UK
As the company has decided to introduce free range chicken in the market, in that case, it can not only help to gain the market competitiveness but also it may play an effective role in terms of reducing the chemical uses on the environment. Therefore, the free range chicken producing concept of Baiada Poultry, can help it to maintain an uninterrupted export business in UK.
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