Digital Revolution In The Marketing

Advanced promotion offers a huge opportunity to connect with buyers, but a number of valuable organizations have understood their maximum capacity. This should not imply that organizations do not try. In the U. S. UU. , Spending on advanced advertising in 2017 is on schedule to exceed TV promotion spending. In an integral way, certain business sectors connect more than 40% of their spending plan for the distribution of resources for advanced exhibitions, as indicated by the media organization Magna.

In any case, it is not enough to replace the advanced plan for advertising spending. Fruitful organizations also change their methods to work. Exemplary promotion strategies - including the broad division, the last Crusades with different transfers and the advertising channels that all buyers move as a couple - do not belong in automated exhibitions. The possibility that your organization is still largely dependent on the working methods that served you well ten years earlier, it is time to speed up the change.

What is working in advanced advertising today? Leading organizations benefit from three competences that have generally changed the way it should be possible to:

• Access large amounts of continuous information to advise their crusades.
• Possibility to participate in long-term Omni channel partnerships with buyers (instead of unidirectional dispersion links)
• Adaptability to send different ideas and to collect constant customer criticism.

BCG and Facebook worked with advocacy organizations across a wide range of companies to apply advanced first-line promotion methods to a specific business challenge. We share precedents of organizations that have driven effective automated advertising efforts and present the progressions organizations have to make with the ultimate goal of capturing the exceptional prestige that advanced exhibitions have on the table.

WHY CHANGE NOW?

Buyers' interactions with the media have improved considerably recently and promotional approaches need to be re-evaluated in the same way. Understand the new situationThe behaviour of the buyer is changing rapidly. The youngest have everything except newspapers and magazines printed and delivered for automated media, and television is also losing ground. It's not so much that people are investing fewer resources to spend energy.

In fact, the use of the media has increased lately. People are simply investing less energy in traditional media. According to statistics, the general movement in Europe increased from 44 hours per week in 2009 to 48 hours in 2015, but the conventional media lost ground in 2. 5 hours, while advanced use increased 6. 5 hours. The information on Facebook shows that in the United States. The normal person is currently spending about an hour a day on Facebook, Instagram and Messenger. Customers are also more cautious and smarter and are becoming more agitated through conventional advertising procedures and messages and incomprehensible or non-essential substances. According to e-Marketer, more than 25% of all mobile phone customers have introduced advertising barriers, and that number is growing rapidly. When choosing new items and administrations, buyers depend on the promotion of people they know and trust. Currently, individual proposals are five times more reliable than promoting the brand, according to the Word of Mouth Marketing Association.

Although the sum of advertising expenses remains marginal in relation to GDP, a large part of this development concerns advanced advertising. Worldwide, since 2011, multi-faceted online video spending has increased year by year and web-based networking spending that promotes media has increased by 40% to 60% each year, says Magna. We are quickly reaching the point where organizations are spending more money on social media, looks, online videos and advertising programs than usual. In all cases, not only have the ad settings changed. The Trailblazers introduced new advertising innovations in the mall, where they seemed much more personalized and focused on promotion. New promotional features that take into account the inclusion of videos quickly replace graphical level ads. Private promotions can now target a specific group or type of buyer.