Analysis Of The Factors Contributing To Ford Motor’s Success

In the United States automotive industry, companies are constantly in a battle to determine what fickle consumers want in a vehicle. What could be popular right now, may be the 4th or 5th factor in what a buyer considers most important tomorrow. Ford Motor Company has taken research done by JD Power, the Avoider Study, which points out the reasons why people buy a particular car, or why they walk away, and uses that information to focus its product, based on what users find important. Fuel Economy continues to rank #1 as the most influential reason to buy a particular car. Exterior design was a big reason why buyers would walk away. Surprisingly though, interior design, was the second leading factor of why individuals would not purchase a particular car.

Let’s start with fuel, Fords Marketing of Eco boost equipped turbo charged engines has been quite successful since its initial launch in 2009. Performance remains the same, while increasing gas efficiency. But the innovation didn’t lie there. It was tied to Ford equipping its Mustang, a car always considered to be a muscle-type, with a gas saving Eco boost engine. Sales absolutely soared. Because now, People who knew what they were getting when buying a Muscle Car weren’t the only one interested, people who enjoyed fuel economy were too. Based on this, Ford is looking at bringing its higher performance engines, to its cars that don’t typically carry it. When looking at the demand for better interiors, Ford is delivering in that department as well. Using biometric scanners and eye trackers, to measure where consumer’s eyes are lingering most in the car. Ford is showing a commitment to actually giving people what they want. And that is where the innovation lies. Big companies tend to just rest on their laurels, cranking out a similar product year in and year out, with minor changes. They hear the consumer, but they don’t truly listen.

Ford appears to be doing the exact opposite, giving consumers exactly what they are looking for. I honestly think you cannot go wrong with supplying the consumer with what it likes. It has worked in the Past, is working presently, and I truly believe will work in the future. Cars are cars, when push comes to shove they will get you from point A to point B. I think fuel economy will always be a big factor in consumer’s decisions. And when the industry gets on pace with Tesla, it will come down to saving the consumer even more money, while maintaining a high level of reliability.