Analysis Of The Company Ethics Of Mcdonald's And How The Company Slowly Kills People
Obesity has been a global concern in the United States for quite some time now. However, there has been a significant amount of marketing and promoting the consumption of unhealthy food and drink products. In most cases, marketing of these products is targeted at younger audiences and takes place mainly on social network platforms such as Facebook and Instagram. These marketing tactics are more prone to manipulate younger audiences – increasing their chances of purchasing these food products, their views of fast food, and their unhealthy eating habits.
According to WordPress, McDonald’s restaurant serves unhealthy food products with very minimal nutritional value to millions of people daily worldwide. Because of the low prices and availability of a job, some people can survive. They have more than 30,000 franchises that brings food and work to thousands of people but shows lack of interest in the communities in which they operate. McDonald’s has harmed their customer base significantly as well as the environment due increased meat production, and serving low-quality, calorie rich food.
The ethics of McDonald’s have changed drastically throughout their business history. In the beginning, they focused on bringing an American burger at an affordable price, and fast service, as well as inventing a drive thru. Since then, their portions of food have increased significantly which is easier for the percentage of obesity to arise causing more and more chronic problems such as diabetes and high blood pressure.
McDonald’s not only operates in the United States, but in other countries as well. However, things are done a little differently health wise in some of the other countries. In Japan, their food is very different from the rest of the world. McDonald’s presented the menu for the U.S. market, but that was slowly replaced by additional items to cater to the Japanese culture. The menu consists of Green Tea ice cream, Rice Burgers, Teriyaki Burgers, and Seaweed Shakes. The Japanese franchise also added shrimp nuggets, shrimp burgers, green tea flavored milk shakes, and hotdogs on the breakfast menu. The serving sizes in Japan are much smaller than those of the United States as well. China on the other hand, is a huge market for McDonald’s considering that it has over 2,000 locations.
Unlike the U.S., China considers the food to be healthier because they trust American brands rather than their own. They are fully aware of how unhealthy the food is and that it is extremely high in fat. Obesity is a growing problem in China, as it is worldwide. Instead of using meat from chicken breasts, McDonald’s in China uses chicken thighs to make their chicken burgers because it is their preference. They also have soups like corn, vegetable, and seafood soup that was added to the menu in 2001.
In my opinion, I do not feel that McDonald’s has handled the ethical implications of its product. However, according to “Ethics of McDonald’s” reading, there are certain things that can be done such as changing the ingredients and mascot to target mainly younger audiences. They will sell more products and make more money with a larger demographic. It will not only target people that seeks the typical fast food experience, but those of who believe McDonald’s no longer uses processed, artificial ingredients in their products and the unsanitary habits they once had. Consumers will feel safe and possibly increase their frequency of buying McDonald’s because of the positive changes that can be made with the company.
In conclusion, the culture of ethics is the most important factor of an organization – even those that promote unhealthy products such as McDonald’s. The foundation of leadership and ethics for this organization is built from these things – placing the customer experience at the core of all they do, committing to their people, giving back to their communities, growing their business profitably, and striving to continuously improve in all areas.
The leaders in this organization should always encourage their employees to hold themselves and conduct business to high standards of fairness, honesty, and integrity always. A well-trained leader and employees working together in an environment that practices the code of ethics will be essential to continued success.
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