Analysis Of Marketing Strategy Of Hövding Helmet

Hövding helmet a product made and designed by two industrial designs students is a well-known bicycle helmet specifically in Alstin in Malmö, Sweden that is a protective bicycle helmet that shields the person that is riding his or her bicycle by an airbag that is installed onto the helmet which will inflate In the occurrence of an accident when the cyclist’s uncharacteristic movement are sensed and detected. It took seven years to take Hövding from concept to the final, certified product.

The labor force of the Washington DC is one of many of the biggest target market that was determined for the Hövding helmet were aiming for as. DC is an active city with many accidents happening day to day basis. The lifestyle of people that Hövding helmet is aiming for is an individual who greatly uses transportation as a way of making his way to work, school or as such which big busy cities such as DC and other large scale population cities is a great way for making a great profit for the company. The plan of age group that Hövding is targeting are people between the age of 15 and up as it is the most suitable and well thought out as most people between that age are the busiest with their social life, further more Hövding strategy into making customers satisfied that they also have a take in part of the product is the customization that when purchasing it will give the customer the choice of their own through different scarves which gives the customers a way of conveying themselves with their personal touch.

A target market is where a company or business aim at a specific group of people which the product or service is aimed towards and Hövding helmet which is a protective airbag around the neck for a bicyclists, drivers and people doing dangerous activities to wear around the collar. Market segmentation is the method of dividing a wide broad of existing consumers and also potential consumers into groups of which it will boost up the marketers from their competitors as research from DMA found that marketers who used segmented campaigns saw a 760% boost in email revenue Hövding helmet gender will be a mix with two sizes small and medium of the age of 15 and up with.

Market strategy of Hövding is that fashion and lifestyle play a very big role and bicycles are being used in day to day basis in urban environment and as such Hövding represented their company image as having a fashionable product which can worn without feeling uncomfortable equally to their product positioning which Hövding follows with their airbag helmet as a fashion accessory. Places at which Hövding is looking at is as briefly explained will be at packed cities an example could be at areas close to metro stations. Hövding marketing objective is to grow each year worldwide and with their airbag helmet product not only to be worn by bicyclists but also with different group of consumers.