The company that I will present to you is Adidas. Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after...
The purpose of this study is to describe the strategic vision and its alignment with the ethics of a well renowned sportswear manufacturer in Europe and the second largest in the world, Adidas AG, with its headquarters situated in Herzogenaurach, Germany (Lewis, 2016). The multination...
Adidas AG was founded by Adolf (adi) Dassler and his elder brother Rudolf Dassler in early 1920s in Herzogenaurach German. The name Adidas (as written on their products “adidas” by the company) is an abbreviation of the name of founder Adolf (“Adi”) Dassler. The Dassler....
In the advertising, Adidas's own target is to achieve the greatest possible impact on large populations of the target audience. These ads are usually expensive. However, successfully applied a strong brand image of Adidas products can reap the rewards and high demand. Adidas uses celebrities...
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