Essay Samples on Adidas

History Of Adidas Company And Quality Of Its Footwear Products

Introduction Adidas was founded in 1949 as a member company of German sportswear manufacturer adidas AG. Named after its founder, Adolf Adi Dassler, shoe production began in hazogenaurach in 1920. Adidas owns three series: performance (three stripes) and originals (clover), And the sports fashion series...

• Adidas
• Athletic Shoe
• Shoes

581 Words | 1 Page

History of Adidas Brand, Company's Success and Complications

The company that I will present to you is Adidas. Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after...

• Adidas

1420 Words | 3 Pages

Adidas: Corporate Culture and Business Practices

Essay grade Satisfactory

The company I have chosen for the report is Adidas. Adidas is a principal producer in sportswear and other individual appetencies. Adidas is a worldwide organization, which was started by Adolf Dassler in 1949 at Herzogenaurach, Germany. Adidas is the second greatest sportswear producer on...

• Adidas
• Corporate Culture
• Strategic Management

1226 Words | 3 Pages

The Issue of Animal Cruelty in the Production of Adidas Goods

Essay grade Excellent

The purpose of this study is to describe the strategic vision and its alignment with the ethics of a well renowned sportswear manufacturer in Europe and the second largest in the world, Adidas AG, with its headquarters situated in Herzogenaurach, Germany (Lewis, 2016). The multination...

• Adidas
• Animal Cruelty
• Strategic Management

1491 Words | 3 Pages | Topics: Animal welfare, Cruelty, Ethics

Adidas' Marketing Strategy and SWOT Analysis

Essay grade Satisfactory

Adidas AG was founded by Adolf (adi) Dassler and his elder brother Rudolf Dassler in early 1920s in Herzogenaurach German. The name Adidas (as written on their products “adidas” by the company) is an abbreviation of the name of founder Adolf (“Adi”) Dassler. The Dassler....

• Adidas
• Strategic Management

2431 Words | 5 Pages

Analysis Of Integrated Marketing Communication Strategy Of Adidas Company

Essay grade Satisfactory

In the advertising, Adidas's own target is to achieve the greatest possible impact on large populations of the target audience. These ads are usually expensive. However, successfully applied a strong brand image of Adidas products can reap the rewards and high demand. Adidas uses celebrities...

• Adidas
• Brand
• Marketing Strategy

1024 Words | 2 Pages