The Case Of Baltic Tile V. Mr. Wallace Stuart (& Integrity Floor Fashions)

Within Instagram we find the possibility of introducing up to 10 videos thanks to the recent incorporation of 'albums'. This gives us the possibility of creating a series of videos that get hooked to the user for a sufficiently long time, as to convey an idea with draft.

But make no mistake, for now the video on Instagram is still "the ugly sister", as this is a social network that was created by and for photography, although it has become something else.

We also have Instagram Stories and Instagram Live, both attempts of Facebook to turn this App into the Swiss Army knife of social networks. In the case of stories, you can apply what you saw on Snapchat, after all it's a brazen copy.

Periscope / Twitter live

If before we spoke of networks that allowed us to connect with other users in real time, it is mandatory to name the social network that brought us that format, and in this case we are talking about Periscope, or its Twitter Live version.

How to take advantage of the world of live broadcasts?

Undoubtedly, having people on the other side of the screen (figuratively) makes the conversion rate much higher.

How about a weekly session of questions and answers with your followers?

Not only will you generate more confidence, but also, you can take the pulse of your true needs, which will make your content more accurate.

YouTube or Vimeo?

That is a question that is often thrown at me. And the answer is simple; In fact, it alludes to what has been commented in this same post: it depends directly on the audience you are addressing.

While on YouTube is absolutely everyone, with the amount of noise and disposable material that implies, on Vimeo we have a much smaller audience, but that takes care of the image above all:

• Audiovisual producers
• Video artists.
• Videographers
• Creative’s in general.

This makes the environment totally different. But then, when should I use Youtube and when will Vimeo? Very easy:

1. I will use YouTube when my strategy is focused on the capture of traffic and positioning. For example, because my sector has a lot of competition and I have to fight for certain keywords.
2. I will use Vimeo if, on the contrary, what I want is to expose my work because it is a crucial part of my business.

Exposing my work or capturing traffic will therefore be what I define if I do video marketing on YouTube or on Vimeo.

Produce your first video without leaving your computer

Investing money often seems to cost us the most, and that's what we talk about our business. We prefer to invest our time.

And I do not judge, we've all started like this, but investing budget in recording equipment for your videos will not take away the investment you're going to make in time. And that is much bigger, because it does not recover. So let's make it worth it.

Now I want to show you how to make videos without getting up from the chair.

How to make a video directly on YouTube from scratch

A story that I often tell is that of a friend who told me that he was calm because "he did not need to be on YouTube". Then I invited him to type his name in the famous video portal and guess who appeared...

Effectively: your competition.

Therefore, dear friend, you must start today with the video for your blog or brand. Because if you do not do it, Google will be responsible for sending part of your traffic to your direct competition.

Because Google is very smart and knows how to relate the themes and blogs that write or create video about them.

Succession of photos

This you can do right now. Enter your YouTube channel, if you do not have it, I'll help you create it from scratch and once you're in; upload a bunch of photos to create a presentation. YouTube will put the effects and even the music, so you have no excuse.

Is it the best video you've ever made? No. But if you do it right, at least you will appear in the video results when someone types your name or your blog. That's why it's worth it, is not it?

Live video

Before we commented how good it is to create live videos for our blog or brand. Nothing has to detract from a Youtube channel that has nothing but videos created live.

You can now create your YouTube channel, Periscope, Twitter or Instagram and start creating content. Just turn on the camera and share your knowledge. That's what I call getting off to a good start (but, please, make sure you have good lighting and speak in a noise-free environment).