The Analysis Of The Advertisement Of Nanostim Product By Muscletech

This product, NanoStim, is produced by MuscleTech, a company that claims to use the very latest scientific developments to manufacture supplements concerning human health. These are commonly offered in form of tablets or capsules and deal with issues such as weight loss and muscle gain. MusleTech targets anyone who desires to enhance his toughness to acquire their merchandise. The bottle in the advertisement is from their Nanostim chain. It is labeled as a super-concentrated-nitric-oxide-stimulant. Along with this appeal to logos, the poster effectively uses vigorous colors, natural shapes, and framing to persuade the audience to purchase the item.

There are numerous elements presented in this advertisement. Towards the right side, a middle-aged black man is shown lifting a dumbbell. The man is presented in a black tank-top that fits his shape. Many advertisements targeting bodybuilders or those who want to create a powerful physique use overly-developed professional in this field, but this is not the case in this scenario. Further, it can be noticed that the face of the man is in far more shadow than his overall body. The only color that can be seen is yellow that seems to cover the entire dumbbell and proceeds towards his hand and up his arm. Apart from that and the text, everything is black and white.

The bright yellow color alludes to the color of the sun. Sun, a star that can fit over a million earths in itself, is shown as a symbol of power and energy. This color starts from the dumbbell, the source of the weight and moves in direction of the man’s hand and body. This is a reference to how the sun emits its energy, leading the audience to understand the nature of weights. In other words, weights are a source of energy but the kind that must be extracted, conveying the message that power can be derived from these pills to help lift weights and more. Along with the capsules, this communicates how energy is given off by weights, specifically through weightlifting, as the man is not merely shown making a contact with the weights but properly lifting them. Thus, it supports and strengthens the idea that tablets on their own are not enough, energy must be obtained through lifting heavy weights as well. This is to say that the original source of energy is weight itself.

Again, this develops along the sun analogy of how sun radiates its energy, as the bright colors are shown discharging into the person’s body while dumbbell is represented as the source of it. Aside from this, the shadowed face of the person in question is essential to the point. This sense of darkness portrays a lack of characteristics of the person, which means there is an absence of distinctness. This, in turn, leads the audience to use their imagination to fill out the features in a way they prefer. Even though the basic components of his face can be easily seen, if placed in the streets, it is highly unlikely that someone would be able to identify him based only on this poster. This gives an opportunity to the people with an African descent to put themselves in the shoes of this bodybuilder, enabling them to believe how they may be able to benefit by taking this supplement.

Moreover, the man displayed on the poster appears to confidently make eye-contact with the viewer. The fact that he is curling a dumbbell is represented as an achievement. The man is staring in a way that may be conceived as a form of challenge. Additionally, the display of these well-formed biceps alongside the bottle of pills notifies the viewer that his muscles are a by-product, and this by-product is not only of weightlifting but also of these supplements. Apart from the persistent yellow, another color that can be seen is black. Black is one of the more unique colors. It is generally associated with fear, strength and sometimes even with sophistication. This shade also helps to develop an increasing sense of possibilities and boosts the person’s confidence by creating unnoticeable feelings. In western countries, black is referred to as the color of mourning and grief as it is the theme of funerals.

Overall, the darkness in this image builds room for the audience to fill in the gaps by making their own interpretations. Other than the color, shapes are also utilized by the advertisers to persuade their audience to but this item. Figures such as circles and ovals are generally found in the nature in form of celestial objects, human faces etc. Whether it is the biceps of the man, shape of the bottle or the dumbbells, everything in this advertisement has some form curvature. As these curves represent the natural world, they instruct the subconscious mind of the audience to associate the product with nature. This allows the audience to consider the pills to be natural and something that is meant to be a part of their bodies in order to gain extra strength and muscles. Besides this representation of power, circles also advocate infiniteness. Hence, the advertisers create a sense of limitless force associated with this product in the mind of the viewer.

Additionally, the publishers employ logos to their advantage. They display the front of the bottle which carries a very simple message: super-concentrated nitric-oxide stimulant. Nitric oxide, which many would remember from there high school chemistry textbooks, is considered to be the special weapon of bodybuilders. Even if the observer is unaware of this, a simple internet search would provide him with all the necessary information. A large number of athletes, including the professionals, try to increase the flow of nitric oxide in their blood because of its countless benefits. Firstly, nitric oxide helps the oxygen and blood flow to the skeletal muscle and removes the exercise-induced acid build up in the body which provides supplementary vigor and increases endurance. Secondly, it assists with anti-aging and improves the quality of sleep and memory.

Lastly, it can enhance human senses, such as smell, and aid in gastric motility. This appeal to basic logic is coupled with the use of color yellow, which is associated with the sun, a source energy. This strong color is not only revealed around the man’s arm or the dumbbells but is also shown being attracted to the bottle of pills. Plus, yellow is moving towards the text on the bottle from the top and bottom. This is a reference to the dynamism that could achieved with the combination of these capsules and the power of dumbbells. MuscleTech is among the nation’s most successful bodybuilding brands. It tries to allure anyone who wants to increase their vitality to buy their products. The advertisement of its Nanostim series makes use of energetic colors in a proper frame alongside an appeal to human reasoning to convince the observer to invest in these tablets.