Successful Marketing Strategy Starts With Great Advertisement

Advertisements: are best options to reach your customers, clients and patronisers. They can be the strategic procedures that guarantees contact with customers or prospects. Advertisement with various systematic approaches will attract someone’s attention better than single advertisement. You need to be systematic when promoting yourself and advertisement with motivations will profit or benefit. Moreover the inclusion of motivation helps you catch up with customers and audience.

Greater part of your business improvement lies on successful advertisements strategy. The main marketing umbrella includes advertising, public relations, promotions and sales. Advertisement is a process where goods or services are publicly made known to potential consumers. Advertisement and various types of strategies used in marketing new or changed goods and services. Advertisements are very essential aspect of your business that creates societal awareness. It is also a major system that enables you interact with societies and helps public. It is also a medium that is used to persuade customers, eliting the societies and to change characters. The aims of advertisement can be outline under the following three results;

A well targeted message that reaches the currently mentioned patronizers, a message that the public understand and a message to encourages the public understands and a message to encourages the public to take action. Also it is very clear that advertisement without proper investigation cannot be practicalized so that a particular part of the business. Position in the market can grow and a target public achieved, and allowing it to achieve an overall advertisement strategy.

Interpretation of Promotional Mix Theory

Under advertisement the promotional mix introduces various promotional strategies preferred by marketers to aid organization achieve their aims. It has been described as part of the marketing mix. It is known or agreed that there is a major system of preparing budgets for the various type of elements in the promotional mix to gain or get the maximum marketing results and the challenge for marketers is to discover the appropriate mix of them.

• Activities: described as elements of the promotional mix changes, but originally includes, the following. Advertising is the public introduction and promotion of ideas, commodities and services by a described sponsor in a mass medium such as radio, television, billboard, in store displays, posters, mobile apps, motion pictures web pages, banner ads, emails e.t.c.
• Personal selling: is the act of aiding and persuading the public to buy a product or service or to act on any information big use of an oral presentation i.e face to face interactions or by mobile phones e.g. includes, sales presentation, sales meeting, sale training and incentive programs for sales public, sample and telemarketing.
• Sales Promotion: is a media and non-media advertisement strategy used for a certain period of time to increase public demand, stimulate market demand or increase product availability i.e. includes, coupons, rebates, sweep stakes, contests, commodity samples, tie-ins, self liquidating premiums, trade shows, trade-ins, and exhibitions
• Public Relations or Publicity: is the creating of awareness of a company’s commodities and services through a middleman in directly. It includes free publicity as well as paid efforts to increase information and interest. It can be achieved by creating special information indirectly in the media or announce it through press conference or corporate anniversary celebrations e.g. includes, TVs and radio presentations, speeches, seminars, issue advertising, news papers, magazine articles e.t.c.
• Direct Marketing: is a systematic form of advertising makes it possible for business and non profits organization to reach out directly to the public, with strategies which includes mobile information, email, interactive public website, online display ads, fliers, catalog distribution, promotional letters and outside advertising.
• Corporate Image Advertising: is also part of promotional mix. Further positive can be generated through sponsorship of an event or contest or race.
• Guerrilla Marketing Tactics: are systematic approaches to inform the public about a specific product and services through the use of graffiti, stickers bombing, posting fliers, flash mobs, doing oral advertising strategy using internet in an unusual way. Their aim of advertising is to force the public to buy or change their view of the products or services. The promotional element of the marketing mix can be referred to as marketing communication or promotional mix and involves some communication methods and activities which focus on the aim public.

Promotional Elements of 'The Body Shop' - Case Analysis

It adopts fight against animal. The body shop adopts direct testing advertising which is a famous approach as it helps you aim some special group of people perfectly. It is a simple strategy to send your information, and since each information can be personalized, the chance of response is greatly improved. The general improvement of an advertisement can be asses in form of the amount of responses received.

To put an end to animals for the use of testing beauty product. The body shop has come together with cruelty free international to organize a new advertisement known as forever against animals testing. The focus on the use of social media to get a large numbers of supporters on petition demanding for the United Nations to put in place an international convention to stop animal testing for beauty products totally worldwide. The major approach the body shop adopts to put into animal testing and the flexible approach modern animal advisers (lawyers) have to put in place for outreach is social media. On a current cruelty case in Texas, people who loved local dogs agreed with social media to increase information and transform one’s dog life totally for good. Generally accomplished their aim and also raised cash in form of donation to establish an organization to aid other abused dogs. You may begin every day with good thought but stumble down the rabbit hole of wonderful baby animal videos and before you know it 2hours must have gone. Social media is also a wonderful strategy for advert. The easiest way to introduce and persuade on cases and issues and causes is without historical disturbance. A current facebook shows how some animal lawyers are contacting social media to establish an ever ending positive effect for one dog, and how their objective can help the abuse of other surviving animals.

The major information in the fight against animal testing video campaign is that animal are also like human they are sensitive and thought beings with minds, with an example like dogs, cats has being adopted in some families. So many times this view is not taken in some to consideration when these animals are used for experiments. Every animal kept in a science lab or to be killed for experiment purpose have their own unique personality, thought, mood and emotions. Many people at many time disagree with animal right position claimed that animals have been created for humans purpose and usage. Difference have been identified between animals with purpose by man which include lab rats, dogs livestock, circus elephants and some animals which have not. The original perspective of animals has totally been forgotten and man is using them for experiments, agriculture and entertainment. Man has changed them from living things to tools, food and toys.

What is a target market/audience? A target market is a special group of people or recent patronizers which a firm has agree to focus its marketing and advertisement procedures for the sales of its goods and services. Planning a “Target market” is the initial stage in the advertising procedure of a firm, and is a process of market segmentation. The aimed public or consumer of the body shop’s video is to enlighten the public both the employed and unemployed ranging from 18years to 55, deciding for themselves who are ethical and eco-friendly.

AIDA Marketing Theory and the Role of Gathering Feedback

Now let's review another marketing theory called 'AIDA'. The theory AIDA refers to attention, interest, desire and action. The AIDA is a major strategy used by marketing and advertising to illustrate the step or level that occur in a period of time between when a goods or services is first introduced to the public and when the public makes it purchase decision. Assuming that patronizers became informed on a goods or service through advertisement, the AIDA Model helps to illustrate how advertisement or marketing information persuade and include the public in brand choice. Generally the AIDA Model plan think that advertising information suppose to achieve various tasks in order to persuade the public to take action on the purchase and consumption behaviour

The AIDA is a lasting serving model used in advertising, having been discovered since the late nineteenth century. After it adoption in the marketing and advertising history, the model has been utilized and developed to be responsible for the discovery of new advertising process and communication platforms. Many utilized alternative model are in recent use. In the previous 100years the model had faced a lot of changes and development and expansion, which has led to many in circulation. Now a common AIDA modern is now referred as hierarchy of effect model. Steps identified by the AIDA models is as follows:

• Attention: the public becomes informed about specific goods or services .
• Interest: educating the public persuade them to be interested in the goods or services after learning about their benefit.
• Desire: the public begins to have interest towards the goods and services.
• Action: the public purchase behavior changes and the engage in trial shop around or make purchase. A strong disadvantage of the AIDA Model and some hierarchical model is the lack of post purchase effects and satisfaction, usage, continuous purchasing behavior and some post purchase views. Other disadvantage includes the model depending on a linear nature, hierarchical sequences. In general information the model is said to be weak forecaster of real consumer behavior.

What is the role of gathering feedback? Any entrepreneur big or small businesses understand the essence of patronizers feedback. Equally well known is the difficulty involved in generating quality customer feedback. As people says “For every customer who bothers to complain, so other remains silent”.Unless the experience is very bad.So patronizers a reluctant to share feedback that does not get the feedback. Investigation shows that an unsatisfied customers shares his or her view with 8 to 10 mostly 20 customers. With the advance use of social media, it is easy for negative information to spread and hurt the good will of the product. Without necessary feedback you cannot satisfy your costumers since they want to believe you care. In order to establish customers’ loyalty you need more quality feedback. So ask your customers for feedback then you can keep them engage with you.

In conclusion, great marketing strategy starts with right advertisement as it helps you introduce your occupation, services and upgrades your product even better. That is why advertisement is an essential element of any marketing strategy. It is important for continuous contact with patronizers and for making new customers. The source of your business improvements or campaign depends on its advertisement strategy.