Success Of Growth Of IMAX Technology

SUCCESSES

Growth of IMAX across the globe was tremendous, obviously it has achieved a lot of successes and being a commercial organization, it has some probable challenges faced too.

INNOVATION OF MULTISCREEN TECHNOLOGY

Innovation of multiscreen technology over the regular projector was a keen breakthrough in the cinema industry, as this was the latest method to watch a movie in 3D, as in real life. Although the budget invested was a bit complex than the usual one since here they had used 3 projectors/cameras for the process, yet it was one of their successful toasts.

INTRODUCTION OF DOME & OMNIMAX

Huge crowd was influenced by their commercial brought out of Dome planetariums, a collective working of cameras and elevators, which later became much popular in schools and universities as their part of studies about planets and stars.

DIGITAL IMAX

The Launch of Digital IMAX was a potential success in their economical development. 2K was the most initial one, it enhanced their growth in higher levels which eventually led them to launch 4K and such higher versions and technologies.

WORLDWIDE

IMAX today, is spread across the globe. It has 1302 theatre systems among which there are 1203 commercial multiplexes, 13 commercial destinations and 86 institutional settings, spread over in 75 countries. These figures itself proves that the company is successfully growing at a higher rate of success.

AWARDS & FUTURE ANNOUNCEMENTS

IMAX has achieved Oscar for their work on scientific innovations for better movies. The recent news shows the possibilities of new technological launch in cinema industry by IMAX in the form of IMAX Shift, Virtual Reality, etc.

CHALLENGES

TOUGH COMPETITION

One of the main challenges of IMAX is the competition in the commercial market, especially in China. China’s technology and its leading film company DMAX has brought out a giant screen movie presentation technique which became hard on most of the other entertainment industry and this could be a significant challenge. Also, the tickets charge is very low in china when compared to the dollars spent in American and European countries.

WEAKER BOX OFFICE

Most of the people doesn’t show up for movies in big theatres for a set of reasons. Lack of mind blowing movies, Availability of pirated copies through internet, climbing up the rates of shows, people gaining interest in stage shows, drama and plays, could be the possible reasons for less legs in the box office. This is becoming more challenging to them as they have no control over this factor and probably it sounds like a natural calamity for all distribution industries.

ADAPTABILITY TO THE TECHNOLOGY

Technologies are exponentially developing in last two decades with lot many scientific innovations, technical inventions, etc. applicable to sectors of industries including film industries. So, it is bottleneck for them to keep updated about all the latest outcomings and how efficiently one can use it for their progress. Basically, adapting according to the changes have become a dominant challenge for IMAX and such level of cinema-based industries, as the innovative technologies are expensive and needs continuous training sessions, which again is hefty on the company.