Social Media Marketing In Starbucks Business Strategy

Starbucks is one of the famous Coffee and eatery providers in Canada. It is an American coffee company serving almost millions of customers daily. They serve people with hot and cold drinks, whole-bean coffee, and tea and eatery products. As a coffee lover, I’m a huge lover or appreciator of Starbucks coffee. Starbucks objective is to provide people with always the high quality coffee in the world. I find Starbucks coffee refreshing and varied in taste. I also find they provide a high-quality menu to their customers no matter what their age is. Starbucks has completely used social networking life to make our life fascinating and loving by conveying varied pictures of coffee and eatery items of Starbucks. Such a high level of commitment of Starbucks with their clients through internet-based life has conveyed a brilliant accomplishment to their business.

Social media is a major source where everything goes viral instantaneously. Each business requires an advertising plan to accomplish its objectives. In the current businesses, social media plays a crucial role to promote products among the public. In a similar manner, Starbucks uses member loyalty programs using social media that act as the driving force behind the popularity of Starbucks. Starbucks uses a push strategy. In the push promotion strategy, they use loyalty cards and social media channels to provide coupons and discounts on product purchase and spreading awareness about Starbucks new coffee products and their limited offers.

Starbucks has launched their mobile app. It is the fastest, most effortless approach to pay for your bills with some specific features like a wallet is not required, you get your coffee on time when you order and pay ahead. Customers can even check for their balances and reload their cards. In this way, they can get rewards. The app makes it simple to perceive what number of "stars" (focuses) you have at present time. This is Starbucks main strategy in which if a customer has gained 125 stars, they can claim for a free item. The app can even be utilized for locating closest Starbucks location. Such benefits and rewards connect customers to Starbucks service.

Starbucks uses another strategy where member loyalty schemes make a customer feel special by offering birthday rewards and discounts. These rewards show that their main priority is customers over money. A customer becomes a member of Gold star card if they redeem a 30 star within 12 months, then they get Gold level status. A member can then redeem free refills on tea, ice or brewed coffee. They can also get free food and drinks. This strategy always works as an icing on the cake.

Starbucks also interacts with the customers through Facebook and Instagram. They show how they make their products, and they present their staff and their most famous items. They think about their clients and recognize what they cherish. Last but not lease a tab for employment opportunities for Starbucks locations worldwide is also available on Facebook. Most of the time their interactive customers post images or videos about their love for Starbucks Coffee.

Starbucks post stories, messages and announcements on Instagram as their highlights to arouse excitement among their customers. It is a clear that Starbucks care for their customers. As they answer every question of the followers on Twitter, Facebook, Instagram to make them feel that they are part or a member of a Starbucks brand. Their photographs or posts frequently include individuals or customers, which binds or attracts onlookers to interface with the item. I think Starbucks' information is useful. Their main target is to advance brand mindfulness, acquire more income by indicating consumer loyalty encounter through different social platforms. They speak to their fans and they keep their customers upbeat and happy through social platforms. This is an important strategy which most of the companies use to increase customer loyalty or build lifetime customers. These strategies show that Starbucks care for their customers.

I think that the information is valuable in my opinion. Most organizations do not prefer to invest their precious time connecting and making a genuine online relationship with their customers through social media. Rather, their main objective is just to earn profit or revenue, this is something that most of the customers do not like as they pay for value and satisfaction. Organizations need to investigate how Starbucks is constructing and connecting with their online networks like Facebook, Twitter, and Instagram. Starbucks has offered some benefit to their fans. Member loyalty programs using a Starbucks app on a mobile phone works best because it offers greater customers satisfaction and value. This is only possible if you provide answers to queries of your customers and engage with them on regular basis.