Analysis Of Factors Contributing To A Succes Of Lego Company

Ole Kirk Christiansen’s and Godtfred Kirk Christiansen’s company, Lego, started out as a small and struggling workshop, but has gradually transformed into one of the world’s biggest toy manufacturers. The journey towards becoming a massive global entity was no walk in the park for them, however. In fact, the father-and-son duo experienced a multitude of problems along the way that would have probably led to the ordinary person giving up. Their resilience is one of the reasons why Lego is able to expand to what it is today. Despite the numerous obstacles they’ve encountered, they always managed to recover from those difficulties and start anew.

Another factor which contributed to the success of their expansion is their sense of detail and search for quality of perfection. They constantly sought for ways to improve and innovate their products, and always exerted a considerable amount of effort into the production of every toy. Their efforts proved to be fruitful in the end, given how their business grew exponentially over the years. Like any other company, there are many factors that affect the managerial functions of the company. This includes trying to remain one step ahead of their competitors. Competitors, in this case, does not merely include other toy manufacturing companies, but it also includes the evolving lifestyles of children in line with the rapid advancement of technology. As a result of the increasing trend, children would now rather immerse themselves in their gadgets and other forms of technological devices, and not engage themselves in traditional toys. This serves as a threat to the consistent growth of the business.

Speaking of technology as a dynamic social culture, however, it is also an important macro environment factor that the company takes into consideration. They have to keep up with the latest technological changes when releasing brand new products and adjust when deemed necessary to compete with other brands. In terms of international environment factors, the company should consider expanding their business operations throughout the globe, including various countries within Asia, in order to support the ascending growth of their company.

All factors considered, the Lego Group is customer-driven and is extremely dedicated to their mission to “inspire and develop the builders of tomorrow. ” They aren’t just focused on selling their products for the sole purpose of generating profit, but they are also trying to reach out to more kids and empower them through their products. This is evident on how their products are built around the system wherein they encourage children to learn and enhance their creativity as they play. Julia Goldin, Lego’s current chief marketing officer, believes that the company plays a vital role in the development of children. Through Lego, children will substantially improve their problem solving skills, develop a sense of collaboration and help them acquire other skills that will be crucial to their success in the long-run.

Overall, learning more about the history of the company and the setbacks that Ole and Godtfred went through to get to where they are now made me appreciate the company more, even if I’ve never bought any of their products. The video showed me that the journey to success is never pleasant, but with diligence, drive and passion, it is something that can be achieved in the end. I also find it admirable how the company is not only creating toys for the sake of reaping revenue, but also to motivate their target audience and instill in them a sense of learning through it. Lego conveys to every buyer that there is a “builder” in each one of us and that the possibilities are endless. I think the company has managed to devise a brilliant and subtle way of communicating those messages through the system of their products.