Analysis Of Business Values And Strategies Of Zoo Victoria

Accessibility of Information

With the invent of technology, online information has become easily accessible. The Vision, Mission and the values of Zoos Victoria are clearly mentioned on the website of the company. After opening the company’s website, different sections are available which clearly explains the information as needed. The last point, which says ‘About us’ was presented for getting more knowledge about the company as it has further five sections which includes Vision and Mission and Publication. The sub heading Vision and Mission explains about the main point of Vision and Mission, meanwhile Publication states all the strategic and corporate plan documents for numerous years. Overall, it does not take long to find out the strategic information of the given organisation.

Focusing on the Calgary Zoo, no doubt, all the necessary info is available, however, one needs to put focus on every detail to reach at the required section. For example, to know about the Mission of the company, one needs to come across a couple of sections. The website of the company has an option “Why We Matter” which further has a section of “About Us” and that is the place where the Mission of the company can be found. Zoo Victoria has stated the particular data by making the bullet points which not only looks attractive but also seems easy to comprehend, whereas in the case of the Calgary zoo, it is one-line description. (Calgary zoo, 2019).

Moreover, Calgary zoo has provided the opportunity to plan the trip before, however, on the same page Zoo Victoria tells about all the highlights along with the timing and prices if they’re free or not. (Zoo Victoria, n.d.)

Eventually, it can be concluded that the website of the Victoria Zoo provides data in a better way as compare to the Calgary Zoo as it has diverse sections which gives detail as needed.

Overriding Objectives

The main objective of 20-year strategic plan of the Zoos Victoria is to become the world’s best zoo-based conservation company which can be achieved with the help of five areas. These main parts are Conservation, animals, visitors, people and the financial sustainability. For every point, they have clearly indicated what the objectives are and how it can be achievable and would be helpful in the transformation.

However, the underlying issue can be the financial expenses. As the animals need proper assistance all the time, employees are supposed to get their salary and for the innovations and the business improvements, good income of the organisation has been considered as first priority. Having financial problems can affect the whole performance. Even though for taking care of the expenditure, the zoo has separate financial objective which put focus on maximizing the revenues, but still if the zoo has less visitors along with the donation, then situation can become hard to handle due to which the overall objective would be difficult to achieve. (Zoo Victoria Strategic Plan 2009-2019)

Performance Measurement

As Zoo Victoria has already revealed their objective along with the particular five areas where they’re going to emphasize which means that the company has their corporate plans that includes their short-term objective as well as long term. So, it can be concluded that the organisation has clear performances targets and the SMART objectives.

For Example

While focusing on the corporate plans for time period of 2012-2013, it indicates that the staff satisfaction would be really high. The expected percentage of the staff satisfaction was 74%, however the organisation ended up having 85% staff satisfied from their job. At the same time, the target to achieve the staff engagement with the strategy was 90%, which eventually increased to 93%. Both if the examples reveal that the staff was pappy about the plans and the strategies which was being followed by the organisation.

Moreover, when it comes to the standard of care of the animals and avoid the death, they saved 11 animals by following the Animal Welfare Reporting Procedure with the 0 target.

The given examples and the corporate & strategic plans clearly illustrate that Zoo Victoria has reliable strategies to attain their objectives. (Zoo Victoria Strategic Plan, 2009-2029) (Zoo Victoria Annual Report, 2013)

Aligning ERM and Strategy

ERM process has been considered most effective when it is represented in five dimensions i.e. Risk Transparency and insight, Risk process and decision, risk governance and Risk Culture. Following are the advantages of an organisation that aligns ERM along with their strategic planning.

• Business strategies are usually derived from the particular goal of an organisation where ERM is considered as a process which helps to achieve the objective and avoid the risk. If the operational risk has not been aligned with the business strategy by the management, then it might affect the long-term goals of the company.
• With the help of ERM, it becomes easy to develop the risk awareness which in turn encourages the communication between all the employees. ERM practise model consist of integration of risk management practices, creating risk culture and the wide communication.
• It has been proved that the ERM program protects as well as enhance the values of Shareholders meanwhile provide the risk awareness culture.
• ERM helps to improve the enterprise-wide effectiveness.