A Business Plan: a Document with Main Business Goals

A business plan can be defined as a document containing business goals, the methods on how these goals can be attained, and the time frame within which these goals need to be achieved. In the present report a new business related to provide healthy dessert will be started. In this business consumers will be provided with sugar free and low calories dessert. It will also be provided online. High quality organic food items will be used in creating dessert. The name of the shop is Bake Affairs. Present report will lay emphasis on the business plan taken into account for dessert shop. It will explain mission statement, aims and objectives of business. Report will also lay emphasis on the strength and weakness of business.

Mission is to: Create a bakery and dessert which makes the best quality baked goods on site from scratch, fresh daily. The aim is to provide healthy and organic dessert to consumers with best taste. Desserts will be made according to taste and preferences of consumers. Aim is to set an example in front of everyone about organic and healthy dessert made. Main objective is to enhance consumer preferences and profitability by the end of year.

Bake affairs is been engaged in providing healthy bakery items and desserts to consumers. They are also selling their products online. This is necessary as during the time of novel corona virus consumers do not like to have desserts inside the shops. They are also selling out healthy organic biscuits and that too with low sugar and calorie free. This can also consumed by people having diabetes. It has great taste and is also healthy in nature. Bake Affairs is providing totally health conscious desserts so that it would be prefer by consumer more as now a days they have become more aware and conscious about their healths. People can also book their wedding cakes from the shop and can also have mouth watering shakes. They are selling it on affordable prices which can be consumed by higher and lower income class people.

The shop is located at London’s busiest lane in the Oxford Street. It is located over there so that more and more consumers can visit the place and explore healthy and tasty desserts. The desserts are been made according to taste and preferences of consumers and also the owners are selling it on affordable prices. It is been done so that profit can be increased and also to enhance consumer experiences. 

There are various equipments which can be required Mary and Sue owners of the place It includes Mixers. Mixers are the foundation of a productive bakery, Oven, Dough proofer, Bake ware, Small wares, and Dough sheeter, and Bread slicer, Sheet pan racks. All these were been used for providing healthy and affordable desserts. There were also two other employees kept who can manage consumers and also provide them with desserts on timely basis.

It has been analysed that Mary and Sue are been engaged in providing healthy desserts to consumers. They are also bringing raw material from supplier who sales high quality materials. It has been analysed that there are other two employees who has been kept by owners of Bake affairs. These two employees will be engaged in managing consumers and also they will make sure that desserts are been timely supplied to consumers. They are been employed in order to increase consumer satisfaction and also to assist business in achieving aims and objectives which has been set up by them. These people will be source in shop itself and their job role will be providing consumers with desserts on restaurants and even doing the delivery on to customer home. There job role is to manage work and to increase experience of customer who are arriving at their shops.

The owners of Bake affairs who are Mary and Sue will be engaged in promoting their services with the help of various promotional strategies. They have registered themselves on online apps so that customer can also order healthy desserts from it. This will also assist them in increasing consumer flexibility and also by this they will be able to increase their experience. Cafe is also been engaged in providing beverages and desserts according to taste and preferences of costumers. For this they are been involved in promoting their services with the help of digital marketing. In this they have made use of social media. Bake affairs has started a campaign over there so that more and more consumers. It has also been evaluated that Mary and Sue are engaged in promoting their products on Facebook, Instagram and Twitter. 

There they have also started get way gift offer. They have started contest over there and those who win free desserts are been provided to them. This is basically been done to increase customer satisfaction and also by this profit and revenue of shops has also been increased. This has assisted Mary and Sue in achieving mission and objectives set up by them. Bake affairs is also advertising through local newspapers, so that more and more consumers can be reach out by them. They have made use of aggressive advertising in order to increase consumer experience. 

It has also been analysed that Mary and Sue are making use of mouth to mouth advertising too. In this they have been engaged in making customer know about the products and services which is been sold by them through mouth. This has assisted them in increasing sales of their bakery and dessert items. It has also assisted them in reaching out high range of consumers and also because of this marketing; they have increase number of consumers visiting their place.

It has also been analysed that Mary and sue owners of the shop has made use of relational marketing. In this they have increase and enhanced their relationship with consumers by making them desserts according to their taste and preferences. This has assisted them in increasing their consumer base and also because of this they have increased their brand value in London. 

It has also assisted Bake affairs in increasing their profitability and they have also been able to achieve their set target and mission. It has also been analysed that better promotional channels like Bake affairs has also made use of sales promotion. In this rigorous techniques was been used by them in order to increase sale. For the better promotion, they have also made use other media like radio. In this they have been able to attract more consumers. They are also promoting by making consumer know about the high quality products which has been used by Mary and Sue. 

They also make sure that in their cafe, safety is been followed. They have implemented better measures of social distancing and also mask and sanitizers are properly been used. This has also helped them in promoting the desserts and bakery item sold out by them. It has also attracted high range of consumers. It has also been analysed that Mary and Sue are also promoting by increasing public relation. They offer desserts also on discount basis to their loyal customers who regularly visit the place.

The business is in partnership form. Mary and Sue are both partners of Bake affairs who provide consumers with desserts that are healthy and organic. They are engaged in providing high quality organic desserts at low cost. This has assisted the partners in increasing their profitability. It has been analysed that investment will be done by both the partners. In this the profit and loss is been shared by both. Both of them will be engaged in giving salaried to employees who are been appointed by them. 

Partnership business is profitable as risk is been shared by both the partners. It has also been analysed that both the partners are working and they both will be engaged in investing into the business. It has also been analysed that the partners has also taken loan from their family and friends whom they will refund in some period of time and also with the interest amount.

From the above study it has been summarised that the new business plan is been of dessert and bakery items which are too healthy in nature. It has been analyzed that shop has been opened in the busiest street of London. It has been analysed that this has assisted them in increasing number of consumers and also because of this they have been able to grow. It has also been analysed that Mary and Sue has made use of various promotional methods. In this they have made use of digital marketing. 

They have been engaged in promoting their desserts with the help of social media channels. This has assisted them in attracting large range of consumers at low cost. It has also been analysed that there has been various threats faced by company like that of competitors. It has also been analysed that they also have certain weakness like not having better equipments to provide bakery items and also the investment was really low, which they need to increase.