Analysis Of Implementation Of The Business Excellence Model By Infiniti Company

Summary

This report is based on literature studies, observations, and findings on the Business Excellence Model. We are talking about the implementation of this model by the Arab Automobiles Company - Infiniti and its achievement in 2016.

In this report, we provide general background of the company and a literature study on the BE model, as well as data on the company's business and discussion of the results.

Introduction

Among all the companies in the world, small and large, there is one common goal is to achieve the economic growth of the company and expand its business and obtain a distinctive brand of its own. The methods of companies and the behavior of their departments may vary in order to achieve these objectives. However, a set of rules and practices have been developed which may lead to the company achieving its objectives and achieving high quality in the performance of its business and management of its institutions. They are business privileges. Many of the researchers conducted studies and literature reviews related to the strategies of these works and the desired practical results that may be obtained by companies when they adopt the principles of business privileges or receive their own awards in each country.

One of the most important of these companies is Infiniti, which operates in the field of cars and has recently won one of the Business Excellence Award. In 2016, the company achieved the award of the best brand and the best service providers, the arrival of this award is only the result of its application Methods and Management Strategies for Business Excellence (Government of Dubai, 2016).

Background of the organization

Infiniti was founded in Japan in 1989 as a division of Nissan Motor Company. This division is specialized in producing luxury cars. The company now has agents in more than 50 countries around the world, including the United Arab Emirates. The company has strong competitors and one of the most competitive companies is Lexus, which is also manufactured in Japan.

As the company is always looking for the best, the company's chief executive announced earlier this year that the Infiniti brand would become a trademark for the manufacture of electric cars. Infiniti's production will be limited to electric and hybrid cars by 2021.

The company launched a different name for each model it produces, but in 2012 developed a new naming system and modified the label of all models produced, for example after the introduction of the new names system became the name of the sedans and the coupé is the letter Q at the beginning, The Crossover will carry the QX, and instead of using engine capacity numbers, the number in Infiniti's name indicates its position within the company.

In the United Arab Emirates, Arabian Automobiles is the agent of Infiniti and has offices in more than 5 different emirates such as Fujairah, Dubai, Ras Al Khaimah, and Sharjah.

The company's most important motivation is to exceed the limits of familiarity and get out of the typical habits of similar companies, working on advanced technology to increase the ability of the sense of the driver all the surrounding and new electronic design that responds to all changes in the environment and the strong performance.

Literature review

A study entitled: “Strategies For Successful Business Excellence Adoption”( D. Adebanjo, M.Tickle 2015).

In this study, researchers studied the impact of the application of principles and models of business privileges on the performance of companies in general and especially those that received awards in Business Excellence. The study also shows that there is a great need to understand the importance of differences in the management practices of award-winning companies on the management practices of companies that have not yet received the award. They also illustrate the importance of these models in the way companies achieve better performance and achieve greater goals in various aspects.

With these models that help companies manage their businesses and businesses, the results show that enterprises are making more money and more.

In this research, the researchers put forward five research questions and answered them through literary reviews, but the most important of these questions was whether the adoption of business excellence models could affect the overall performance of the organization. After conducting several surveys with high-level officials in large companies, The application of these principles accurately and correctly helps companies achieve their goals and future plans and does not constitute an obstacle in their quest for the better.

Answering a question about whether the level at which the company applies business excellence (BE) models has an impact on the company's business strategies, the researchers report that there are 10 tools through which companies can apply business excellence strategies, including Informal Benchmarking, Performance Benchmarking, Best Practice Benchmarking, Knowledge Management, Mission and Vision Statement, Quality Cost, SWOT Analysis, Total Productive Maintenance, BE Self-assessments. The level of application and reliability of these tools has been directly affected by the technical processes in the management of companies and the manner in which they are performed. The ten tools mentioned are the different factor that may allow the company to improve its reliance on the principles of business Excellence.

A study entitled: “Impact of Business Excellence Model on Firm's Business Results” (Prabir Kumar Bandyopadhyay, 2015).

This study focuses on understanding and defining the impact of applying the principles of business excellence in work and understanding all the practices that companies must undertake in order to achieve their objectives and to receive the prizes offered by this field.

The concept of quality management has emerged since the old days. Since then, most companies have been striving to reach the prizes offered by these models. The main goal is not the awards themselves, but the benefits that these practices bring to the company's performance and its way of achieving its objectives.

In the study, researchers look at BE, and say that companies can now bring in a professional team that teaches the company and its management how to apply these principles in the management of the organization and strive for success, but it is a mistake that the employees in the company think that these practices are a team and specialized staff, Because the application of these principles must be done by all staff and not on one team in itself in order to achieve the desired results.

Today there are a large number of models and models are recognized internationally, and there are many awards, including the most famous Malcolm National Quality Award (MBNQA).

The study also suggests that the business practices of companies that adopt the BE model differ from those of companies that do not follow this approach, affecting the performance of companies and achieving their objectives.

Data Collection

According to Infiniti's official website in the United Arab Emirates, and sites of the Government of Dubai, Infiniti has been awarded the highest level of customer satisfaction after selling among all luxury brands.

The customer service index in the UAE, following a survey of more than 2,800 owners of Infiniti in the UAE, said that the key elements of customer satisfaction, such as consultation, service, car delivery, quality, and facilities, have yielded excellent results of great value (Infiniti UAE, 2016).

The company's exclusive agent in the UAE says that the company is proud to have achieved this distinction, especially after Infiniti achieved the highest numerical score among all the companies that manufacture luxury cars at the ceremony held in the UAE in 2018 (Infiniti UAE, 2019).

In addition, in 2018 the company announced a significant increase in its sales ratio, achieving the highest percentage since its establishment.

Arabian Automobiles, the exclusive agent of the company in the United Arab Emirates, has been recognized as the leading company in Infinity Middle East and has been awarded the Distinguishing Excellence Award among all automotive companies.

The Japanese company handed the award of Excellence in Quality to the Vice-Chairman of the Board of Directors and was awarded the award two years in a row.

'We are honored to receive the award twice in a row, and this award is a testament to our excellence in our business and our exceptional service to our customers. A great incentive for all company employees to move forward and rely more on quality standards' he said (Infiniti UAE, 2016).

Discussion and conclusion

The models of excellence in business have been and still are the best way to achieve the best performance for all companies in the world, and since the adoption of these concepts has received a large number of companies to the awards offered by these models, and all these companies have achieved their goals and reached a great profit and achieve excellence. Among these companies is Arabian Automobiles, the exclusive agent of Infiniti in the United Arab Emirates, which was awarded the Best Customer Service Award in 2016.

After studying the business excellence models, there are no rules that the company should follow to achieve excellence in business, but it is more likely to be considered as criteria for improving self and external assessment of companies in order to achieve continuous progress. Many companies now operate according to these models in their departments (BPIR, 2019).

Of course, the application of these models faces many challenges that stand in the way of achieving them and rely on them. The most important is that this model raises questions and raises potential problems, but does not provide solutions and requires companies to recruit specialists to find appropriate solutions to these problems. Thus, this model is just a standard that raises some questions and companies need to solve them intelligently in order to achieve their desired objectives (BPIR, 2019).

Recommendation

The adoption of business excellence standards by the company helps it to achieve better performance of its business and improve its reputation and the harvest of a large number of management awards that contribute raising the morale of its employees in order to reach a higher level and achieve more profits. It is important for the company to have consistently adhered to these criteria in order to receive more awards from the Government of Dubai in terms of excellence in business.