The Development Of Marketing Industry From The Beginning Of 20Th Century To Now

Throughout the Century of my life, existing before formal beginnings as a field of study, through the Ancient Greeks and Great Economists of the 1700’s and 1800’s, many factors within my life (industry) and the economic industries had been debated overtime. During the 1900’s, marketers had proposed ideas on how demand consisted of not only consumer purchases, but also their desires to purchase. This was when my life had fell into the thoughts of many. The idea of how consumer desires could be increased and manipulated, was in relation to how some aspects within myself, had to fall into place for businesses and organisations, where they may be advertising or considering distribution processes. The ideas of how consumers may value products and why they may desire information to make evaluations, had also been considered by many.

During 1910, research made within many of my fields were as a result of the growing pressure to apply and produce knowledge to bring correct methods into place. During this time, my life had consisted of literature, and was known as the ‘Literature to Marketing Research’. Many of the US Universities had also started to develop courses exploring different aspects of my systems I had to offer. During 1931, not much in my life or industry had changed, however interests in my fields began to develop and show in Europe through the Journal of Marketing. In the UK, a magazine consisting of different aspects and approaches to my life, also named after myself, ‘Marketing’, had been published in September 1931.

In the 1940’s, there were increasing approaches to consumer viewpoints. Where many years ago my life had centred on the growth of the mass market, employment and consumer savings, the modern analysis during the 1940’s developed around the birth and migration patterns, and the division of social classes. Economic distinctions were also made between the events during this time in the US and Europe. Whilst US consumerism was resistant, Europeans were suffering from shortages. European approaches to my life and the use of the factors in my systems were less directed at ‘stimulating wants than restricting needs’.

In the 1950’s, my life had begun to see major changes as interests in the topics of management within my industry began to grow. This was when the 4 P’s, Price, Product, Promotion and Place had come into place as an easily structured way in which organisations were able to consider me in their fields of consumer market research. This was also known as the ‘Marketing Mix’. From the 1950’s to the 1960’s, there were major shifts to Urbanised living, where televisions were available to offer opportunities to advertise products and services to vast audiences. During this time, consumer demand started to rapidly grow as 76 million new consumers were born (1946-1965). Economic thinking also concentrated on ensuring that demand kept up with output, where the use of systems I had to offer, may be easily able to achieve this through simplicity and communicability, through the structure of my paradigm ‘The Marketing Mix’ and also my current and consistent success I had gained for businesses overtime.

During the late 1960’s, new perspectives on decision making, social and behavioural patterns, qualitative analysis, systems structure and behaviour, environmental constraints and comparative analysis had been taken into consideration. The idea of ‘Conjoint Analysis’ measurement tool allowed organisations to measure consumer preferences and their buying intentions. Through this, company objectives were increased and adapted to company market decisions, expected consumer behaviours and non-controllable demand variables, all in which allowed organisations to explore and use different factors, disciplines, and practices I had to offer.

During the 1990’s, the ideas of ways in which my practices can be used through customer retentions, loyalty, data analysis and much more came into place. This was also known as ‘Relationship Marketing’. This had consisted of uses of my systems and promotional advantages I had to offer to businesses, such as through communicating and offering products/services and offers for one to one or loyal customers. Although, I may show my age through the Century of my Life, it may be difficult to see what direction my usefulness and adaptations were going, where the most Modern approach and the greatest test to my life was considered the use of the Internet. I may have achieved excellence throughout the years, where many theories, ideas, concepts and perspectives were developed and where progress to my life was made during each decade. Where I have been considered by organisations in the earlier stages of my life may have been to cope with a situation within a market place, I have grown as a discipline to the North Americans, as a need to satisfy the ambitions of mass producers and desires of consumers. Although this may be the case, Europe did not grow the same interests in me due to economic conditions. Europe had then begun to take ideas and resemble US markets, where then interests began to grow. I may have come of many uses to all industries, as I had to offer different disciplines and practices throughout the years to all different types of companies and organisations, however, changes throughout this century had taken time to evolve throughout these years for it to become successful.

My future may therefore consist of more approaches and concepts being developed in the ‘Modern Marketing’ industry, where technological approaches may come of use to marketers to associate this with me further, as of the increasing numbers and launches of newly and highly developed electronic products and platforms.