Giant Panda Is Symbol Of World Wildlife Fund Company

The world around us is ever evolving, from new technology to people earning a better salary and becoming more involved with ourselves. With the evolving world, it means people are focusing more on themselves and not what is going on in the world around us. One thing that people do not realize that is going on around us is our wildlife diversity is declining. A company that is trying to do something about this problem is the World Wildlife Fund, more commonly known as the WWF, they try to spread awareness about the effect we are having on our environment and the wildlife that lives in it. Two of the most powerful visual arguments that they have produced is a picture called Lungs and another one called Panda. These pictures show that people are forgetting about our environment and do not want to help and focus on their own lives. This shows that as humans get more advances in technology, they start to forget about saving our wildlife.

More technology means more fossil fuels, in terms of burns down our forests. In the first visual the WWF produced there were trees that were shaped like lungs, thus showing that trees are the lungs of our Earth, but at the bottom of the lungs they were starting to burn. Forest and trees provide vital biodiversity, which is the different animals that are in a particular ecosystem, that we need to keep Earth stable. At the bottom right of this image, it says “Before it’s too late,” having this at the bottom of the image is telling readers that we need to save our wildlife and forest before it's too late. Before it’s too late to save the habitats for all the animals living there before it’s too late to save the trees that we need to be able to breathe. Something else that they put in the picture is pathways that look like it connects the lungs to the different parts of the Earth, showing that the trees and forests are connected to everything. The purpose of this visual argument is to inform the audience that we need to save our trees and wildlife since it is important to all of the Earth. WWF made this visual to target everyone around the world since people use fossil fuels and by using these they result in cutting down more trees and wildlife, but they are directing it to a hostile argument. The audience would be upset that the WWF is promoting saving wildlife, but not the wildlife the audience thinks should be saved. When in reality, without our environment, we couldn’t live on our planet. The WWF made a very effective visual argument and conveyed their point across in a very effective way. By using the image of lungs, the visual shows people that we need to save what we have and not take it for granted. The other visual argument that WWF produced is called Panda. This visual is to show that just because an animal is not considered cute, doesn’t mean that we don’t need to save them any more than the animals that are not as cute. WWF puts in a lot of elements including “Would you care more if I was a panda,” and portrays one of the fish wearing a panda mask. Pandas are one of the endangered animals that society finds cute, so most of their money goes to them. But something like the Bluefin Tuna, a species that is on the decline due to overfishing in the fishing industry is not getting the help that they need from humans. Also in this visual, the top is almost a desaturated blue which could indicate that the fish near the top are going to dying soon and that people don’t have a lot of time to save them before they become extinct.

The purpose of the WWF ad is that people need to donate a portion of the money that they are willing to give to different types of animals, and not just the ones they find cute, because if the donor finds it cute, it’s more likely that others will also find is cute and put their money towards that animal. WWF targets anyone that donates to their funds. They are also targeting anyone who cares about the environment, with that being said, it is put out for a hostile audience. People that donate their money think that what they are doing the right thing, and when they are told differently they will get irritated with the organization. The WWF takes the position that people should donate to different animals that do not get as much attention as animals such as panda and elephants. While the Vaquita, which is the rarest marine animal, is a critically endangered species. Scientists estimate that there are only around 30 individuals left in existence, while the Giant Panda where most people donate their own money to has moved off the endangered list and is now in a vulnerable state, with 1,864 individuals in their population (World Wildlife Fund). If a wildlife expert went to a stranger on the street and told them about the Giant Panda, they would pay attention since that is an animal they are familiar with, but if they mentioned the Vaquita the person would listen then forget minutes later. The culture that we are in right now does not bring up animals who are critically endangered and are years or months away from being extinct. Most of the animals going extinct are keystone species, which means that in an ecosystem they are needed to hold the whole system together. Like in the forest, without having trees the whole ecosystem would fall apart.

Both of these ads are bringing up the fact that as a society, we need to be more actively involved in our environment. They are conveying a message that without having our biodiversity, forest, and animals, living in our world would be very difficult. To keep our Earth moving in a forward direction we need trees to survive. They give us oxygen which in turn gives us life as we know it. Without donating to endangered animals, we would not have the extreme biodiversity that we have today. The WWF makes a very effective argument by making these visual arguments and bringing them to life by showing the public.